The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: July 2012

Firefish hires Rijs as head of quant Posted on July 31, 2012 by Julie

UK— Firefish has hired Hall & Partners’ Majbritt Rijs as head of quantitative. The move comes as the agency announces its 2011/2012 trading figures which saw turnover rise 23% to £7.7m. Source: Firefish hires Rijs as head of quant

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Amazing coverage for Firefish! Posted on July 30, 2012 by Adam Warner

We secured a four page feature on what kids think is cool in Marketing Week for our client Firefish.  Click here to see a copy of the article on the Marketing Week site.

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Flourishing Firefish Hires Head of Quant Posted on by Julie

UK-based market research agency Firefish has reported a 23% increase in turnover to £7.7m for the past 12 months, and has appointed former Hall & Partners exec Majbritt Rijs as Head of Quantitative. Source: Flourishing Firefish Hires Head of Quant

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Digital Olympics? Posted on by Adam Warner

New research from our client Research Now shows that TV is still the most popular way to engage with the London 2012 Olympics. We also found a lot of confusion around who is sponsoring, and why. Click here to see the infographic.

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New blog site for Maritz Posted on by Adam Warner

Mustard just launched a new blog site for Maritz Europe. We combined the launch of the blog with social media and with a feature in Marketing. Click here to see the online version of the article on Marketing’s site. Click here to see visit the new site.

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Simon Dunn joins Keen as Mustard Marketing as a director Posted on by Adam Warner

Simon Dunn of Easily Dunn Ltd has joined Keen as Mustard Marketing as a director. Simon will work on Keen as Mustard clients such as Research Now, Incite, Maritz and Firefish as well as continue to service his own clients, such as Bonamy Finch, Vision Critical and Insight Exchange. Simon worked closely with Keen as Mustard founder Lucy Davison while they were both at Research International. Over the last few months Simon has been working with Mustard on projects for TNS

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Mobile is the name of the game Posted on July 25, 2012 by Julie

Retailers are seeing an increase in people shopping via their smartphones, three-year-olds are using iPads and Google says it has a mobile-first strategy - not even a digital-first one.   Many propositions and services are driving people to spend more time on their mobiles and this even includes gaming. Research shown to Marketing Week shows that mobile is the fastest-growing platform for gaming, growing ahead of consoles or online games. These aren’t just the free games that come loaded onto

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Revealed: Which brands Generation D thinks are super cool Posted on July 18, 2012 by Julie

Apple, Playstation, Xbox and YouTube are rated as some of the coolest brands by Britain’s Tweenagers. In a new survey carried out among eight to 14-year-old Source: Revealed: Which brands Generation D thinks are super cool

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Cool for kids Posted on July 4, 2012 by Julie

What makes a brand down with the kids? Not only must it be design-led but also offer a fun and social experience, according to a survey seen exclusively by Marketing Week. Source: Cool for kids

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