Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: November 2012

Vision Critical Xmas retail ads study covered in Marketing Week Posted on November 23, 2012 by Adam Warner

Vision Critical paired up with digital experience agency, Luma, to analyse what drives viewer engagement with the Christmas ads of major retailers John Lewis, Boots and Marks & Spencer by measuring real-time consumer responses. Read it in Marketing Week!

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Office Biltz @ Mustard Towers! Posted on November 22, 2012 by Adam Warner

Two weeks ago Team Mustard had a complete office blitz! We chucked out old magazines (can't believe 2009 is considered "old" already), created organized archives, rearranged the desks and, most importantly and coolest of all renovations, we added a Mustard coloured accent wall. Soon the accent wall will feature giant orange-and-turquoise hotdogs -- per Keen as Mustard brand!               

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Incite appoints Banerji to lead behavioural change studies Posted on November 19, 2012 by Julie

UK — Former McKinsey executive Vivek Banerji has joined Incite as a director. He will specialise in behaviour changes in healthcare. Source: Incite appoints Banerji to lead behavioural change studies

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MRX is late to the digital party: ESOMAR 3D Digital Dimensions Conference Posted on November 8, 2012 by Adam Warner

It's been a week since the end of the ESOMAR 3D Digital Dimensions conference when Yahoo! UK  director, Laura Chaibi, told everyone in the room that if they're still "considering" mobile research, they've already missed the bus to the digital age of research. At which point we all peered round at each other looking like deer in headlights. Alice Louw and Jan Hofmeyr from TNS made a plea for researchers to get back to the basics: ask fewer, more concise questions.

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What’s the buzz on Twitter’s surveys? Posted on November 5, 2012 by Julie

Twitter and Nielsen announced a partnership to run surveys through the social network last week to measure the effectiveness of brand advertising. Chosen users will get sent a tweet, inviting them to complete a short three-question survey. Source: What's the buzz on Twitter's surveys?

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From story-making to communicating insights Posted on November 1, 2012 by Adam Warner

Market research industry commentators are increasingly throwing around buzzwords like  "story-teller" and  "storymaker" in association with brand. In a post-advertising world where engagement with consumers comes more from brand authenticity and personification, than from didactic brand messages, story telling is the new mantra. A recent blog by Added Value outlined how various brands, like Coca-Cola & Revlon, are adopting the "story-telling" approach. Brand story-telling even made headlines in the Entrepreneur in an article published this past April, calling it a booming business. While story-telling is

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