Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: March 2013

Sand, sun and sharing creative ideas Posted on March 18, 2013 by Lucy

Dubai, land of sky high glass and steel buildings, big motor cars and even bigger dreams. I was eager to escape the longest and coldest Northern European winter on record for even a few days so leapt at the offer of a ticket to the UAE when ESOMAR invited me to reprise my ‘Communicating Insights’ workshop and ‘As stimulating as black coffee’ presentation at their MENAP Conference last week. The Jumeirah Emirates Towers provided a glittering venue for the occasion

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Are you communicating insights or just collecting them? Posted on March 7, 2013 by Lucy

I just read ‘That elusive thing called 'insight’', an article on Research Live by Andy Howden of Insight Inside which looks at why insight sometimes fails to gain traction in organisations. Insight Inside asked 30 heads of insight and marketing directors to explore how effectively insight is working in their organisation and how it could work better. One particular point struck me "it was rare to find a business which actually devoted meaningful budget to communicating insights rather than just

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