The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: April 2013

Why it works: PRS eye tracking and packaging design helps brands win at retail Posted on April 12, 2013 by Julie

Grant Montague, senior research director – global, and Hervé Turpault, vice president Europe, Perception Research Services, reveal how eye tracking can help brands stand out in the retail environment Over the past five years, there’s been a surge in the availability and use of eye tracking in consumer research, for applications ranging from packaging and copy testing to […] Source: Why it works: PRS eye tracking and packaging design helps brands win at retail

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So Med Mustard Posted on April 11, 2013 by Adam Warner

Mustard’s So Med campaign is relatively simple. We participate weekly in MRX conversations. We make sure to publicize the work of our clients via twitter, storify and our home blog, whilst attaching them to the most relevant social media pieces out there in the twitter-verse and blog-osphere. Since January we’ve gained more than 70 followers. The month of March was particularly buzz-worthy for Mustard when our own Lucy Davison traveled to Dubai for the ESOMAR Best of – MENAP conference

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Mustard launches new site for RSM Research Posted on by Simon Dunn

Mustard has just launched a new website for our client RSM ( RSM asked us to create a new site to replace their existing one that they felt was starting to show it's age. We created a site that showed them at their best and showcased their comprehensive range of research services, including premium insight to end clients and first class data collection to agencies and consultants. The site is completely custom designed and based on the Wordpress content management

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Mustard moves headquarters Posted on by Adam Warner

Riding in on the coattails of Mustard’s 2013 success, Keen as Mustard has relocated its London base to the historic area of Clapham Old Town by the Common The area’s charms have attracted prominent residents since the 18th century, from Benjamin Franklin to Graham Greene. It’s particularly fitting, as we work with market researchers, to now be where the expression ‘the man on the Clapham Omnibus’, i.e. ‘the man on the street’, was coined. Though we thoroughly enjoyed all that

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Research for PR Posted on by Lucy

A quick scan of both the quality press and the tabloids shows that surveys are a regular feature. Everything from a recent report showing that more than 2 million people have had to give up work to care for ill and disabled relatives, to more light-hearted studies like what percentage of fathers read to their children at bedtime, or how many people take their mobile phone to bath time, make it into the media. Conducting a poll for the press

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Crowdsourcing lessons for market research Posted on April 10, 2013 by Julie

Vision Critical’s Ray Poynter thinks crowdsourcing will have a disruptive impact on market research – and he set out to prove it with his session at MRS Annual Conference. Did we catch a glimpse of a bright new future? Source: Crowdsourcing lessons for market research

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Vision Critical Expands in London Posted on April 2, 2013 by Julie

Panel and research technology specialist Vision Critical has relocated to larger premises in central London following a year in which turnover increased by 66% and staff numbers were up 30%. In London, Vision Critical now employs 53 people - up from just 30 at the beginning of 2012 - and the new office at Hatfields near Blackfriars Bridge will accommodate up to one hundred. Source: Vision Critical Expands in London  

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