The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: May 2013

A second chance to get it right Posted on May 29, 2013 by Julie

Mistakes were made in the move from telephone to online research. Now, as work transitions from online to smartphones, Melanie Courtright warns against making the same mistakes twice. Source: A second chance to get it right

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Banks and the customer relationship Posted on May 8, 2013 by Julie

October edition available now! Customer Experience Magazine is packed full of all the latest news and articles from the world of Customer Experience. Source: Banks and the customer relationships

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Show me the numbers – using market research to get coverage in the media Posted on May 1, 2013 by Lucy

A quick scan of any publication, on and off line, quality and tabloid, demonstrates the extent to which market research surveys are used to create news on a daily basis. Everything from a recent large scale report investigating the class structure in Britain, to studies into what percentage of fathers read to their children at bedtime or how many people take their mobile phones to bed with them, make it into the media. So, market researchers are sitting on a

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