The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: June 2013

What would Google do with market research? Posted on June 27, 2013 by Julie

Mike Stevens of Vision Critical considers how research has to change in the Age of Google. Source: What would Google do with market research?

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‘I don’t know’: why honesty is the best policy Posted on June 24, 2013 by Adam Warner

‘I don’t know’ is a phrase seldom coined in comfortable situations – especially in the boardroom. However, its use is of crucial importance in business, despite the impression you might give on The Apprentice. It can be hard for a business leader to admit a gap in their knowledge but Steven Levitt, author of Freakonomics thinks that it’s an essential aspect of the job. In an interview with Marketing Week, he explained his opinion. Click here to watch the video.

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Keen as Mustard’s Simon Dunn to teach Webinar on Infotactics Posted on June 12, 2013 by Adam Warner

Infographics are an increasingly popular method of communicating the findings of market research. In a world where people are bombarded with a huge amount of information, infographics are digestable and grab readers’ attention. But how should researchers go about creating an infographic? Mustard’s very own Director, Simon knows. He is responsible for creating Keen as Mustard Marketing’s award winning infographics, such as the example below. Simon sharing his knowledge and experience at the #NewMR. ‘Trends in Infographics, Visualisation and Presenting’

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