Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: July 2013

Learning from their mistakes Posted on July 30, 2013 by Adam Warner

If The Apprentice was the face of market research, then it would definitely need some of Dr Leah’s TLC. Or possibly something a little more drastic. Regular viewers will know that research has been battered and bruised by Lord Sugar’s hot and cold attitude, candidates’ terrible techniques and forgone conclusions: the industry is portrayed very poorly on the show. But what can we learn from the way the contestants use market research? Know and listen to your customer In order

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You AVE got to be kidding me! Posted on July 25, 2013 by Adam Warner

In ye olde days of Public Relations the office was immersed in cigarette smoke, typewriters clattered, and a ruler was always on hand to measure column inches in order to work out the AVE of a piece of coverage. AVE stands for advertising value equivalent and focuses on how much PR-generated media coverage would cost if it was paid-for advertising. The COI described this method of measuring PR as a ‘flawed metric’ in a report in 2010, and PR Week’s

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Emily Slee joins Keen as Mustard Marketing Posted on by Adam Warner

The departure of PR assistant Randi in April left Mustard missing a little spice. A few weeks of pining and searching later, I found Emily, after wading through a few (hundred) applications. So, Emily has left her country bumpkin roots behind her and joined the ranks at Mustard Towers in the big smoke. She graduated from Reading University in History and Ancient History in 2012 and joins us after spending a few months in the Alps, catering for skiers in

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Research Now in Hello! Magazine Posted on by Adam Warner

Hello! Magazine describes itself as providing ‘the latest celebrity and royal news from the UK and around the world’s, a description which does not bring the leading digital data collection provider to mind. Nevertheless, Research Now was in the magazine’s headlines following its survey on the future royal baby on 27 June. At Mustard, we pride ourselves on our ability to listen to, and act upon a client’s need. Research Now wanted to appear in the popular press, so we

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The poster boys for big data Posted on by Adam Warner

There are endless campaigns to stop the pressure that young women face to look good. But there are no such things to stop the increasing pressure that is put on data to be aesthetically pleasing. It’s an epidemic, there are never-ending examples of perfectly pampered infographics are cropping up everywhere. But we're not campaigning for the rights of data - we think it's good that people are presenting their data more prettily. Mustard’s Director, Simon Dunn is a sucker for good

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Trade journalists; what they want, what they really, really want Posted on by Lucy

Every different industry and market has a trade media.  These publications hold a mirror up to the industries they cover – the good, the bad and the downright ugly. But I have lost track of the time our PR clients have in the past dismissed their trade media as unworthy of attention or effort.  They always brief us to aim for bigger prizes – coverage in Nationals or international business media.  This is short-sighted at best and can be damaging.

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Hervé Turpault: Getting past the beauty contest | Packaging News Posted on July 19, 2013 by Julie

Hervé Turpault of Perception Research Services International looks at the challenges of qualitative research. Source: Hervé Turpault: Getting past the beauty contest | Packaging News

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The Talent Debate, or, how are the skills needed by an MR professional changing? Posted on July 17, 2013 by Adam Warner

Lucy Davison of Keen as Mustard reviews the BIG Forum meeting of 4 June A lively meeting was held on a sunny evening in June at the brand new Research Now offices in Blackfriars to discuss the future skills needed by market researchers.  Nick Thomas, aka ‘Mr Web’, chaired the meeting and opened the dialogue by reviewing the 100,000 job ads which have been placed on his site since 2008. He asked the question ‘What’s happened in MR recruitment since

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Editorial Article: Investigating Social Security Posted on July 16, 2013 by Julie

Online trust and security have been significant issues in 2013. Mike Murray, Head of Project Consultancy at Research Now discusses the findings of their recent survey examining users’ attitudes to social networks and considers the implications for brands. Source: Editorial Article: Investigating Social Security

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Business Insider: The share that keeps on sharing. Posted on July 11, 2013 by Adam Warner

Vision Critical recently released the findings of a study that uncovered that ‘showrooming’, a phenomena that has kept the retail world up at night since the rise of social media, should not be feared. Whilst 26% of people engage in showrooming, 41% engage in reverse showrooming - amongst other key findings. Our PR wizard, Jocelyn Senior, triumphed when the article appeared in The Drum. The article was then picked up in Business Insider – a publication which is rated as one

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