Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: August 2013

Search Results for: Five LinkedIn facts that your business needs to know  Posted on August 20, 2013 by Julie

LinkedIn is a social network that means business, with a mission to ‘connect the world’s professionals to make them more productive and successful’: it’s an essential tool for today’s professional. To businesses, it is as crucial to understand as Facebook, Pinterest and Twitter. Source: Search Results for: Five LinkedIn facts that your business needs to know 

Read More

DIY by Design? Posted on August 19, 2013 by Lucy

You have a leak in the office, you call a plumber. Your accounts need doing, you call an accountant. Someone leaves your business and steals your best client, you call a lawyer. You need a new website that will give you great stand out in the market and drive your business forward. But what the heck – you design and build it yourself. You’ve got people who know how to code. How hard can it be? It has long amazed

Read More

Vision Critical are tracking the social route to sales Posted on August 15, 2013 by Adam Warner

Vision Critical recently published data which finds a link between social media activity and purchasing and suggests that brands can measure how theirs is affecting customer behaviour. This is a welcome innovation in the world of market research, as brands have been looking to measure the ROI of social media since the dawn of Twitter. Marketing Week featured the data. You can read the article here. The Marketing Week’s Mindi Chahal also based an opinion piece on the study, that urges

Read More

Mustard launches new visual identity for Red Brick Posted on August 9, 2013 by Simon Dunn

Red Brick are a research company, who deliver powerful and inspiring insight, backed up with sound strategic advice and supported by business consulting, research, marketing, communications and brand-development services.   They felt their image didn’t communicate Red Brick’s philosophy and company vision so they came to Keen as Mustard for a makeover. So, like true fairy godparents we magic-ed them a pumpkin, a gown and some glass slippers and whisked them off to the ball.   Only joking. We convened

Read More