The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: October 2013

Vision Critical Summit, London, 2013 Posted on October 11, 2013 by Adam Warner

On Thursday, September 26th, I embarked upon an epic journey. An epic journey to the Tate Modern. Just joking. It wasn’t really that far, but boy was it exciting (and I’m not talking about the exquisite view I got of Elephant and Castle). Why? Because I was heading to Vision Critical’s 2013 Summit.   The audience was peppered with big-brand clients like ASDA, the Discovery Channel and CBS Outdoor. Not to mention household names by the likes of the BBC,

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Study Shows Consumer Receptiveness to Environmentally Friendly Packaging Posted on October 10, 2013 by Julie

Perception Research Services (PRS), a packaging and shopper market research firm, recently conducted a survey of 2,266 consumers across several countries including Germany, India, USA and the UK to Source: Study Shows Consumer Receptiveness to Environmentally Friendly Packagi

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PRS are packing more of a punch Posted on October 3, 2013 by Adam Warner

Perception Research Services recently ran a global study on consumers’ reception of environmentally friendly packaging. It found that Brits are the most likely to notice environmentally friendly claims (65%) and most willing to pay more for environmentally friendly packaging (71%). Results of the study were covered in the Green Edition of The Grocer, which was released on 28th September 2013. Click here to read more.

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On the hunt for creativity at the MRS’s Creativity Lab Posted on October 2, 2013 by Simon Dunn

Mustard's Director, Simon Dunn, shares his opinion on the MRS's Creativity Lab on 'The power of design to inspire, illuminate and persuade' which took place on 19th September 2013. At midday I descended into The Crypt on the Green in Clerkenwell, feeling like a 21st century Indiana Jones on the hunt for creativity. After some trepidation and reassurance that lunch was on the cards, things got started with a rip roaring introduction and the entreaty that the wall flowers among us

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