Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: February 2014

The ten commandments of mobile research Posted on February 25, 2014 by Julie

We've arrived in 2014, which has been hailed ‘the year of the mobile’ - much like every year since 2008. But mobile presence does continue to grow – notably, January saw the launch of the iPhone in China, Samsung has just unveiled the Galaxy S5  (pictured) to great fanfare. This growth of mobile has created several very significant changes for the marketing industry – not least the ability to gather insights in a moment by surveying consumers on their mobile devices. 

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Jeffrey Henning’s #MRX Top 10 – Predictions for 2014, 2017, and 2030 Posted on February 19, 2014 by Julie

Of the 1,966 unique links shared by the Twitter #MRX community in the past two weeks, here are 10 of the most retweeted… Source: Jeffrey Henning’s #MRX Top 10 – Predictions for 2014, 2017, and 2030

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Three things that really matter in mobile research Posted on February 12, 2014 by Julie

Most years between 2008 and 2013 have been touted by experts as the “year of mobile.” As we move into 2014, mobile’s significance is still set to increase in the market research industry. Source: Three things that really matter in mobile research

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Research Now speaks out for market research Posted on February 11, 2014 by Adam Warner

Many market researchers will have experienced Peugeotulsion in the past few months. Peu-geot-ulsion (Per-joh-uhl-shun) noun: The act of expelling a mouthful of one’s TV dinner in anger after having seen Peugeot’s latest advert. In said advert, named ‘Design and Driving’, Peugeot appears to suggest that their car designs are not based on market research – which they have chosen to represent with huge piles of paper, stuffed full of charts. If you haven’t seen it yet, watch it here: https://www.youtube.com/watch?v=m-jSC8k2iOk

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It’s a Canadian Thang Posted on February 6, 2014 by Julie

Far, far away, in a quaint little village, a group of fishermen guts some Arctic Char while sharing jokes in a strange sounding language. They are speaking English. Elsewhere in the country, a family looks forward to escaping the hustle and bustle of a skyscraper city with a weekend trip to the cottage. The children pack their skis and snowboards in preparation for hitting the slopes, while mom and dad pack their bathing suits for beach time. They are going

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Hervé Turpault: Getting the most from eye-tracking – best practices and new applications – Packaging News  Posted on February 5, 2014 by siobhannolan

Hervé Turpault of research firm Perception Research Services International shares his top tips on how to make the best use of eye-tracking to optimise packaging design Source: Hervé Turpault: Getting the most from eye-tracking - best practices and new applications - Packaging News | Jobs | Production | Design | Innovation

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