The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: March 2014

Eye-tracking insights for enhancing shopper marketing – Market Leader Posted on March 18, 2014 by siobhannolan

Manufacturers and retailers have a shared interest in enhancing shopper marketing. However, very few point-of-sale marketing efforts are rooted in shoppers’ in-store perspective. Using mobile eye-tracking we can document exactly what shoppers see (and miss) throughout their path-topurchase, including ‘macro-level’ behaviour (such as store/aisle navigation) and ‘micro-level’ actions (readership of packaging and POP materials). Here are some patterns that have emerged across countries, categories and retail channels, or what works and what does not.

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Perception Research Services revenue tops $55m in 2013 – Research Live Posted on March 11, 2014 by siobhannolan

Consumer research specialist says growth has come from global packaging research partnerships.

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What I learnt at IIeX Posted on March 10, 2014 by Lucy

Insight Innovation Exchange was a whirlwind. It was the first of its kind in Europe, and with upwards of 40 presentations a day, I often found myself with room envy. Condensing my most memorable memories has been a challenge, but here goes: 1. Virtual Reality. This is a reality - Lieberman Research Worldwide’s VR headset (in the exhibition) plus VR simulator 'Avatar', by  Hall & Partners and Simudyne, exemplified that. I personally had a terrifying time plunging into the virtual reality

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How can market research companies gain people’s trust? Posted on March 7, 2014 by Lucy

Recent research by the Global Research Business Network found that 41% of people don’t trust market research companies with their data. Although the reason for this is not difficult to rationalise – the commoditization of personal data, qualms about technology and unethical data use – the real question is how to counter the mistrust. To change people’s perceptions, something must change in the way market research companies communicate, and the key to consumer trust is for a brand to behave

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Welcome aboard MRops and Network Research Posted on by Adam Warner

2013 was a great year for Mustard, and 2014 has got off to a flying start.  We are very happy to say we are now working with MRops, an international market research operations company based in Philadelphia, London, Hyderabad and Hong Kong and Network Research, a customer experience research company based in London. We’re cooking up some great ideas for them – keep an eye out for more.

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