Insight Innovation Exchange was a whirlwind. It was the first of its kind in Europe, and with upwards of 40 presentations a day, I often found myself with room envy. Condensing my most memorable memories has been a challenge, but here goes: 1. Virtual Reality. This is a reality - Lieberman Research Worldwide’s VR headset (in the exhibition) plus VR simulator 'Avatar', by Hall & Partners and Simudyne, exemplified that. I personally had a terrifying time plunging into the virtual reality
Read MoreRecent research by the Global Research Business Network found that 41% of people don’t trust market research companies with their data. Although the reason for this is not difficult to rationalise – the commoditization of personal data, qualms about technology and unethical data use – the real question is how to counter the mistrust. To change people’s perceptions, something must change in the way market research companies communicate, and the key to consumer trust is for a brand to behave
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