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Thoughts on everything that matters right now in marketing, communications, and insights.

Month: April 2014

Five top tips on getting media coverage for researchers Posted on April 7, 2014 by Iosetta Santini

Are you sick of seeing the names of your competitors plastered in print and wondering how they’re getting all of that glorious media coverage? Ever thought about trying to get some coverage yourself? Here are some tips to help researchers get into the media:   Define your objectives.   Think about what you want to achieve with your coverage and who you want to read your story – and then work out what they read. It might sound fantastic to

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