Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: June 2014

Quality of own-label brands on a par with branded goods – Research Live Posted on June 24, 2014 by siobhannolan

Research shows shoppers regard own-label products to be as good as, and sometimes better than, branded equivalents as austerity impacts people’s shopping choices.

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Elliot Thomas joins Keen as Mustard Marketing Posted on by Simon Dunn

Mustard's design team have been very busy lately. So we thought it was the right time to get someone else on board to help us out a - and along came Elliot. Junior Graphic Designer, Elliot’s first job was not your average paper round; at the age of 15 he began work setting and designing ads for a local magazine and he has been working in and around the industry ever since. In 2013, he graduated from Nottingham Trent with

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WIRe London, an XXelent event Posted on by Adam Warner

Mustard’s female force recently attended London’s Women in Research event, kindly hosted by TNS. WIRe was founded in 2007 by Kristin Luck of Decipher as a means of connecting and supporting women in the market research community. The event was organised by Jo Rigby. First to the stage was the brilliant Danielle Todd, Senior Research Executive at TNS. A Finalist of the ESOMAR Young Researcher Award 2013, Danielle presented her paper on gender diversity. The content explored the lack of

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Driving Maritz automotive to success Posted on by Adam Warner

Maritz Research is renowned for its consumer satisfaction studies. They’re global leaders in that field. Maritz approached us because they wanted to grow awareness of their ad-hoc research business amongst automotive research buyers in Europe, so we devised a digital content marketing campaign, in order to initiate conversations with research buyers.   To start with, we created a Maritz Automotive microsite. We designed the site to communicate Maritz’s thought-leadership and extensive experience in automotive ad hoc research area.  The microsite serves

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Winning in WARC Posted on by Adam Warner

Mustard recently secured some great coverage for clients Revelation Next and Perception Research Services in Market Leader and Admap, which are both published by WARC. Steve August of FocusVision wrote a piece for March’s Admap on the benefits of digital qualitative research. He focussed on the importance of revelatory, or a-ha moments which are only accessible through engaging with consumers through at the point of experience – which researchers can access through mobiles.  He then went on to explore this through

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Brands should harness research to fight own label challenge Posted on June 18, 2014 by siobhannolan

There was more good news for shoppers today. Inflation has fallen to its lowest level in almost five years, with the consumer prices index down to 1.5 per cent in May. The result, which puts inflation at its lowest level since October 2009, was driven by the first annual decline in food and non-alcoholic drinks prices in more than eight years – a consequence of the escalating price war between Britain’s major supermarkets. Source: Brands should harness research to fight

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Retailer brands are holding their own – Marketing Week Posted on by siobhannolan

Shoppers regard supermarket own-label products as on a par with and sometimes better than branded equivalents – but not in every category, a study finds Source: Retailer brands are holding their own

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Targeting the baby boomers Posted on by Julie

Research reveals that those aged 50 and over feel excluded by brands and misrepresented in advertising and with stats showing that a third of the population are 50 plus, is this a missed opportunity for brands? Source: Targeting the baby boomers

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Twitter data: misused and misunderstood Posted on June 12, 2014 by Julie

Arguing that Twitter can’t be used for market research purposes is missing the point says Annie Pettit of Peanut Labs. Source: Twitter data: misused and misunderstood

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Grant Montague: Closing the gap – Packaging News | Jobs | Production | Design | Innovation Posted on June 10, 2014 by siobhannolan

PRS' Grant Montague looks at using eye tracking to explore the disconnect between shopper rationalisation and subconscious behaviour Source: Grant Montague: Closing the gap - Packaging News | Jobs | Production | Design | Innovation

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