Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: September 2014

Spice up your marketing with our eBook Posted on September 19, 2014 by Lucy

We've learnt some pretty useful stuff over the years that we've been marketing for market research, and we want to share it with the world. So we rolled up our sleeves and pulled our thoughts together into this little ebook. In it, you'll find some nuggets and gems about all of the important parts of marketing that we think you should be nailing - from finding your niche to securing a front page spread. Check it out here.

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Pike Place Market Accesses Consumers with In-the-Moment Research Posted on September 3, 2014 by Adam Warner

This case study describes Pike Place Market's exploration into their customers' experience of their farm stands to understand the key drivers and barriers to consumers' use of them. Source: Pike Place Market Accesses Consumers with In-the-Moment Research

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Going Deeper with Online Qual Posted on by Adam Warner

Edward Appleton, in a recent article posted on RW Connect,  lead with the a title that asked,  “Can Online Qualitative Research Be Potentially Misleading?” Appleton was inspired by an excellent presentation by Peter Totman of Jigsaw Research that showed how online persona were often very different to real-life observed identities, and that people were observed to express differently and sometimes hold different opinions depending on whether they were participating online or in person. In his RW Connect post, Appleton postulated

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Big Data and the Future of Qualitative Research Posted on by Adam Warner

100,000+ data points:  “According to our data, the diapers should fit” Moms and babies:  “Check out these photos – not so much” This was the essence of the findings on a case study with a major consumer goods company.  The company was losing market share when babies were transitioning up from one size diaper to the next size up. All their technical data was telling them that fit was not an issue. Even with all of the data at the

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Data analysis: Hidden Treasure Posted on by Adam Warner

In their quest for greater efficiency, brands are uncovering a wealth of information they didn’t know they possessed. Source: Data analysis: Hidden Treasure

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PG Solves Diaper Dilemma with Qualitative Research Posted on by Adam Warner

Sometimes the why is more important than the what. Source: PG Solves Diaper Dilemma with Qualitative Research

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The Innovation Premium: New Study Reveals Importance of Innovation to Consumers Posted on by Adam Warner

Lab42 has released the results of its new study that took an in-depth look at innovation, revealing what it means to consumers, which sectors and brands people consider innovative, and whether innovation motivates them to purchase. Source: The Innovation Premium: New Study Reveals Importance of Innovation to Consumers  

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Hervé Turpault: FMCG brands need to smarten up their act against own label – Packaging News  Posted on by siobhannolan

Hervé Turpault, of PRS, looks at the how the own label market is faring against its branded rivals Source: Hervé Turpault: FMCG brands need to smarten up their act against own label - Packaging News | Jobs | Production | Design | Innovation

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Five top tips for designing great marketing emails Posted on by Simon Dunn

Bang for buck email marketing is one of the most cost efficient methods of attracting attention, but only if your readers receive a professional looking and stylish email.  If you don’t want to end up in the spam folder, you need to understand some important rules. So here are 5 top tips to help the budding email marketer design their emails to be more effective: Never embed a single image of your design into an email. Most readers will just

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