Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: January 2015

MaritzCX™ Wins Patent for Spotlight® Data Mining Solution Posted on January 21, 2015 by Julie

MaritzCX today announced it has been awarded a patent by the U.S. Patent & Trademark Office for technology that powers theSaaS (News - Alert)-based Spotlight data mining solution. Spotlight combines customer feedback with operational and transactional data to guide customer-related decisions across an organization and improve customer retention. Source: MaritzCX™ Wins Patent for Spotlight® Data Mining Solution

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CIOs Must Sharpen Customer Experience Strategy Posted on January 13, 2015 by Julie

The CIO has a key role in disseminating relevant customer information and in maintaining multiple systems and customer information databases. Source: CIOs Must Sharpen Customer Experience Strategy

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Smart packs for rugged look | Packaging News Posted on January 8, 2015 by Julie

Today’s male consumer is into all manner of tinctures, potions and lotions to keep themselves looking pristine. Simon Creasey finds out how major brands are tapping into this ever growing market and how the packaging can help sell a raft of products Source: Smart packs for rugged look | Packaging News

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Rethinking your website? Be authentic. Posted on by Simon Dunn

This was originally posted on Quirk's. You can read it here.  As a marketing agency working in a niche business area like marketing research, we make it a point to keep an eye on what is going on in research, the mergers and acquisitions as well as the general buzz of business life with people changing jobs and new announcements. We are also very interested when a company rebrands or builds a new Web site. The conversation either falls into

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Packaging in 2015 | Premium to stay on top – Packaging News | Jobs | Production | Design | Innovation Posted on January 7, 2015 by siobhannolan

Grant Montague, vice president, Europe, Perception Research Services comments on the year ahead Source: Packaging in 2015 | Premium to stay on top - Packaging News | Jobs | Production | Design | Innovation

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2015 Preview: What will success look like? Posted on January 5, 2015 by Julie

If this year is going to go well, what should researchers and marketers be ready for? Source: 2015 Preview: What will success look like?

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How To Write A Press Release For Bloggers In 2015 Posted on January 1, 2015 by Julie

Are you looking to get more exposure for your brand? Then you may have heard that you need to know how to write a good press release. Statistics from the Technorati report in 2013 showed that 31% of… Source: How To Write A Press Release For Bloggers In 2015

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