The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: March 2015

Going all-in on SEO marketing? Don’t gamble with shoddy content Posted on March 31, 2015 by Lucy

Mustard MD, Lucy Davison recently wrote a piece for Quirks on the importance of good, honest and interesting content. As spring dawns, we see a lot of crystal ball-gazing in the trade media about what’s coming up for this year. Will we all be replaced by robots and algorithms? Has big-little data had its day? One consistent comment has been that the future of research must be in integrating different data sources to get a genuine picture of what is going on.

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