The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: April 2015

Marketing Automation Posted on April 14, 2015 by Simon Dunn

When you hear the words marketing automation, it’s likely to bring to mind the efficient whirring of marketing cogs and wheels, working in perfect harmony to make your business grow whilst you relax and go for a gin and tonic. At least it does me, but look at it a little deeply and things get more fuzzy and ill-defined. Marketing automation is currently a bit of a buzz word, but descriptions on the internet and by marketing automation software companies

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Turbo charging Illumination Research Posted on by Adam Warner

Founded in 2005, Illumination Research is a growing full-service custom market research company based in Ohio. It helps many of today’s most successful companies improve their decision-making through a deep understanding of their customers, lighting their path to growth. The company has recently developed ‘Speed Suite’, a portfolio of research tools, designed to reduce the time and cost projects need to gain meaningful insight. The company approached us to help them promote Speed Suite. They were receiving tremendous client interest

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A Focus(ed)Vision Posted on by Adam Warner

FocusVision provides technology to support market research. The firm came to us after acquiring Revelation Global, the mobile and web platform for qualitative market research. We had worked with Steve August and his team at Revelation for some time on their marketing; but after acquiring Revelation, FocusVision needed to revise its messaging and website in order to incorporate Revelation. So we packed our bags and flew to Stamford, Connecticut to conduct a workshop with FocusVision’s board and investors. The workshop

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