The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: July 2015

Are you convincing yourself your tactics are a strategy? Posted on July 31, 2015 by Lucy

We love it when a client calls us and wants a new Web site. We drool over a client who says they need e-mail marketing or PR. We rush to embrace clients who want a brochure. But very often, when we probe these clients and ask the all-important “Why?” their response is muddled and based on a hunch – an idea that the current state of affairs is not all it’s cracked up to be. Or they say, “Our competitor

Read More

Mustard redesigns the GRIT Report Posted on July 23, 2015 by Adam Warner

When Greenbook (a guide for buyers of marketing research and the team behind IIEX) called us to talk about redesigning the famous GRIT Report (GreenBook Research Industry Trends) we were immediately inspired. The GRIT Report had been going for 16 editions with little or no change to its design. We’d felt for some time that there was a great opportunity to freshen the design and demonstrate how much the visualization of data in our industry has moved on. The GreenBook

Read More

Principles of design: Alignment Posted on July 8, 2015 by Simon Dunn

This is the second of a series of posts on design principles. The previous post covers Hierarchy and can be found here. The foundation of good design is built on a set of common, though not uniform, rules or principles that help anchor designers and give them a reference and framework for their creativity. As market researchers many of you will be familiar with analysing the way people look at visual stimuli and deconstructing how they ‘read’ an image, so

Read More

Mustard scoops Best Business Thinking prize Posted on July 3, 2015 by siobhannolan

Colonel Mustard Lucy Davison, and Paul Buckley from GSK, presented their paper ‘I’m with the brand’ at yesterday’s BIG Conference in London. They were thrilled to receive the award for ‘Best Business Thinking’. Lucy and Paul’s presentation was very popular with the audience and the judges alike. The presentation focused on market researchers as B2B brands, and proposes that by behaving like true brands with a philosophy about what they do, research companies can escape the commodity trap, stand out

Read More

Mustard at ESOMAR Congress 2015 Posted on July 1, 2015 by Simon Dunn

We love ESOMAR Congress! This year it’s being held in Dublin from the 27th September, and in our humble opinion it’s the highlight of conference calendar. Attending this year will be Colonel Mustard, Lucy Davison, who will be leading her Communicating Insights Workshop. Lucy’s led the workshop in 3 continents and is one of the consistently highest scored workshops on the ESOMAR calendar. You can find out a little more about the workshop in the short video below. Sign up

Read More