Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: November 2015

Attitude Replaces Age For Targeting Consumers Posted on November 30, 2015 by Julie

Marketers could be missing out on appealing to receptive consumers. After a recent study by Network Research revealed consumers are relating to brands based on rational and emotional attitudes, Omnilotus is urging brands to change their marketing approach to appeal to attitude and emotions Source: Attitude Replaces Age For Targeting Consumers

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Brands should be targeting attitudes and emotions, claims Omnilotus Posted on by Julie

After a recent study by Network Research revealed consumers are relating to brands based on rational and emotional attitudes, Omnilotus is urging brands to change their marketing approach to appeal to attitude and emotions Source: Brands should be targeting attitudes and emotions, claims Omnilotus

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Five steps to uncovering the real customer experience journey – Engage Customer Posted on by Julie

For a business like Starbucks, the product is not the focal point; it is the customer experience the company delivers say Matt Inman and Nigel Clover. Source: Five steps to uncovering the real customer experience journey - Engage Customer

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Can you do your own PR? Posted on November 23, 2015 by Adam Warner

In September our Communications Manager here at Mustard Towers, Adam Warner, presented a webinar at NewMr’s Cutting Edge series. He talked about the pitfalls of PR for market research agencies and highlighted the key considerations you need to take into account when considering doing it in-house. Listen to Adam’s full presentation here and let us know what you think at @keenasmustard (https://twitter.com/keenasmustard)

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Keen as Mustard accepts the Best of the Best Business Award! Posted on November 18, 2015 by Julie

The team at Mustard Towers was recently awarded a Best of the Best Business Award in the Best Marketing category. According to the chairman of the judges they awarded us the title because: “Keen as Mustard Marketing has put into practice what it preaches and has grown its business with a carefully orchestrated marketing campaign. Using conferences, email marketing, social media and PR, it harnessed the same tools it uses for its clients and has proved that excellent marketing raises

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Raising the profile of Lab42 Posted on November 16, 2015 by Adam Warner

Lab42 is a full service market research agency with a unique, social media based, respondent recruitment methodology. Lab42 tasked us with raising awareness in the US, educating the audience on the method, providing inbound leads and creating materials to support the sales team. After a virtual workshop run with Mustard directors and key stakeholders at Lab42, we created a multi-channel marketing and PR strategy to address all of Lab42’s requirements. Targeting the market research industry to educate the audience on

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Viz-Fest 2015: Mustard’s week long virtual tour Posted on November 11, 2015 by Julie

Last month, Keen as Mustard invited the public to join market leading experts in a four day exploration of data visualization and insight communications in Viz-Fest 2015. Using brilliant presentations and a client side perspective, Mustard and E-Tabs took infographics to the next level. The Viz-Fest 2015 presentations involved speakers from Keen as Mustard, E-Tabs, Pinterest, Circle Research, Lightspeed GMI, and Kantar. On day one of the webinar, the theme summed up how new data is dramatically impacting the market

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Mustard in The Big Apple Posted on by Lucy

Monday 21 September was a beautiful day in New York as Mustard directors Simon Dunn and Lucy Davison left their digs in Long Island City and headed to JWT’s swanky new offices in Manhattan to speak at GreenBook’s second annual Insights Marketing Day. Sadly, we didn’t get to experience much of the city as we were totally absorbed by the flow of great content, interesting presentations and friendly networking that was on offer all day. Dana Stanley, GreenBook’s director of

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Dublin hosts ESOMAR 2015 Posted on November 9, 2015 by Adam Warner

Colonel Lucy Davison and Adam Warner participated in the three-day ESOMAR Congress in Dublin via live tweets, blogging and networking. Themed “Revelations,” the 68th annual conference brought together the largest international research audience to discuss the latest news and disclosures in research, marketing and advertising. During the event, Lucy was interviewed about the value of communicating research in a powerful way, live on ESOMAR TV. Click here to see what Lucy had to say. For a personal account and summary

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Marketers should think attitude, not age Posted on by Julie

Age and social grade may be less useful segmentations for marketers than attitudes, according to new research which says that commonly held beliefs about demographic groups are often wide of the mark. Network Research surveyed 1,500 UK consumers to see how they related to popular brands based on rational and emotional attitudes, and discovered that this could uncover actionable insights that would not otherwise have surfaced, Marketing Week Reported. Read more: Marketers should think attitude, not age

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