Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: December 2015

2016 Preview: most likely to succeed Posted on December 30, 2015 by Julie

Our panel of contributors were asked which companies or brands they thought would succeed over the next 12 months. Their suggestions ranged from the specific to the general. “Following their recent takeover by Banco Sabadell and continuing evolution and competitiveness of their offering, we expect TSB to have a very strong 2016.” Virginia Monk, MD, Network Research. Source: 2016 Preview: most likely to succeed

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2015 Review: the biggest disappointments Posted on December 24, 2015 by Julie

2015 was undeniably a difficult year for pollsters, but who — or what — else did our panel of reviewers pick among the biggest disappointments of the last 12 months? Source: 2015 Review: the biggest disappointments

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2015 Review: the biggest disappointments Posted on by Julie

2015 was undeniably a difficult year for pollsters, but who — or what — else did our panel of reviewers pick among the biggest disappointments of the last 12 months? The iPad Pro launch felt like it had all the potential to occupy a (small) gap in the market, but its execution has left so many potential consumers (and Apple fans) disappointed. It feels like a product that has been engineered to address the competition (Surface Pro etc.), rather than

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2015 Review: the biggest success stories Posted on December 23, 2015 by Julie

The artist Pablo Picasso said “action is the key to all success”. So who has taken action and reaped the rewards this year? “Dublin and Ireland – the fastest growing Euro economy area in 2014 and again in 2015. I visited Dublin in September 2015 for the ESOMAR Congress and I was blown away by the development there since my last visit in 2009. The Irish Government’s fiscal policy is attracting a staggering amount of tech investment with the likes

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2015 Review: the biggest success stories Posted on by Julie

"The non-stop growth of disintermediation brands, with Airbnb and Uber leading the charge.” Virginia Monk, managing director, Network Research Source: 2015 Review: the biggest success stories

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Mustard EOY Awards: Best marketing of 2015 Posted on December 22, 2015 by Julie

To wrap up the year, the team voted for their favourite marketing campaigns of 2015 in the very first Mustard EOY Awards. Each Mustard used their unique industry expertise to self-nominate the brand they believe most successfully championed creativity, innovation and success in the categories of industry-related PR, advertising, branding, design and PR trends. We put on our thinking caps and individually chose our favourite marketing executions. Scroll down to see who we selected as winners. Best industry-related PR by Adam

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2015 Review: the best campaigns Posted on by Julie

[embed]https://www.youtube.com/watch?v=KckMCjMZxzA[/embed] “Airbnb’s ‘Never a stranger’ ad campaign. The brand represents such an exciting proposition at the moment, and looks likely to push forward the trend of disintermediation further.” Virginia Monk, MD, Network Research. Source: 2015 Review: the best campaigns

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Post-Demographics and Generational Marketing Posted on December 15, 2015 by Julie

In the area of customer experience and loyalty, demographic profiling is king. Building an outline of your customers through traditional demographic data, and tailoring customer experience and engagement programmes through this data has been standard for decades. But the landscape is changing. Two years ago, David McCorquodale, head of retail at KPMG claimed “age structure, ethnicity, household composition and demographic distribution of the UK population are all undergoing significant change and its implications are important for retailers to understand and

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Analyse this: get in deep with Google Analytics to take your B2B website to the next level Posted on December 10, 2015 by Simon Dunn

With the end of the fiscal year quickly wrapping up, it’s the perfect time to tackle Google Analytics in order to report your B2B website’s performance. We know you probably already have Google Analytics set up, as the majority of do. Unfortunately we also know that most of you rarely log in.  In fact, this is one of the first questions we ask new clients, and sadly the reply is often “yes we have it, but we never actually look

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