Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: February 2016

The future is now Posted on February 26, 2016 by Lucy

Yesterday I attended the Febelmar Conference in Brussels where I helped run a workshop on Data Impact. There are several observations I’d like to make on this thoroughly interesting event, so here goes. [caption id="attachment_3954" align="alignnone" width="225"] Heroes Tintin & Snowy greet Mustard arriving in Brussels for Febelmar.[/caption] Shorter and more frequent formats work well. Rather than having to spend two or even three days away from the office the Belgian insights community event started at 2.30pm and ended with

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Welcoming AYTM Posted on February 25, 2016 by Julie

Team Mustard would like to welcome aboard new client AYTM (Ask Your Target Market). Founded in San Francisco in 2008, AYTM has grown fast and is now ready to step up its marketing. AYTM is known for its DIY survey platform that blends speed, flexibility, and ease of use with professional research tools.  However, what you might not know is that AYTM also provides à la carte service with experienced researchers when their clients need a helping hand. They also

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New Study Finds that Americans are Most Afraid of New Mass Shootings In 2016 Posted on February 22, 2016 by Julie

In a year set to bring great change, AYTM set out to unearth what the American public are concerned about and looking forward to in 2016. The market research agency polled a nationally representative sample of 1,000 respondents asking them about potential global, national and personal threats and opportunities to discover what the US is concerned about this year. Insight consultants AYTM wanted to find out what the general public is worried about. Read more at Market Watch: New Study

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New Study Finds that Americans are Most Afraid of New Mass Shootings In 2016 Posted on by Julie

In a year set to bring great change, AYTM set out to unearth what the American public are concerned about and looking forward to in 2016. The market research agency polled a nationally representative sample of 1,000 respondents asking them about potential global, national and personal threats and opportunities to discover what the US is concerned about this year. Insight consultants AYTM wanted to find out what the general public is worried about. Read more at Yahoo Finance: New Study Finds

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Network Research Debuts ‘Fabric’ Knowledge Management Tool Posted on by Julie

In the UK, insight agency Network Research has launched a knowledge management tool called Fabric, to help companies better engage with customers, interpret behaviour, and plan actions customised to their business needs. Source: MrWeb- Network Research Debuts ‘Fabric’ Knowledge Management Tool

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‘Respondents’ are people too | Opinion Posted on February 16, 2016 by Julie

How we interact with, and show respect to, people filling in our surveys is vital for good market research says Research Now's Christian Dubreuil. Source: ‘Respondents’ are people too | Opinion

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Solving the problem of malodour: How the qPod achieves a breakthrough Posted on by Julie

Source: Tomorrow's Cleaning February 2016

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Network Research unveils customer insight aggregation tool | News Posted on February 14, 2016 by Julie

Fabric, Network Research's new knowledge management tool, aggregates customer feedback from multiple sources, including CRM systems and survey data. Source: Network Research unveils customer insight aggregation tool | News

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Wendys : QSR survey reveals consumers prefer healthful options Posted on February 9, 2016 by Julie

A recent survey from research company Ask Your Target Market finds that attitudes toward health are a vital factor in driving preferences in the quick service restaurant market, even if behavior suggests otherwise, according to a company press release Additionally, the study provides customer profiles of eight quick service restaurants in the U.S. that were selected by respondents as their favorites; McDonald's, Subway, Taco Bell, Burger King, Wendy's, Chick-fil-A, KFC, and Arby's. Read more at Consumer News Today.

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Survey Finds ‘Health’ Affects Preference, Not Behavior Posted on February 5, 2016 by Julie

A recent survey from research company AYTM finds that attitudes to health are a vital factor in driving preferences in the quick-service restaurant market, even if behavior suggests otherwise. Additionally the study provides comprehensive customer profiles of eight fast food restaurants in the U.S. which were selected by respondents as their favorites: McDonalds, Subway, Taco Bell, Burger King, Wendy’s, Chick-fil-A, KFC, and Arby’s.   Read more at QSR.

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