Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: March 2016

Keen as Mustard is moving! Posted on March 29, 2016 by Julie

Team Mustard is thrilled to announce we’re moving offices on 31 March. The new office, in Vauxhall, is closer to central London and will give us more space to develop our secret sauce and spread out our Mustard seeds. More importantly for us, the office is located on the site of an old Marmite factory (making the famous yeast extract spread). According to Vauxhall’s history, those who experienced its Marmite years remember one thing – the smell – with some

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Looking back: Is Super Bowl advertising worth the cost? Posted on March 26, 2016 by Julie

The rings have been handed out. Super Bowl 50 is now a memory and the NFL is on hiatus until late summer. However, the commercial game is still going as the advertisers (hopefully) continue to record the gains from their multi-million dollar plays. Read more at Quirk's.

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Thoughts on the MRS Conference 2016 Posted on March 17, 2016 by Lucy

I don’t know what’s been going on over at the MRS but they have certainly upped the ante regarding their Annual Conference. Over the last few years I felt it was less inspiring and more of the same old folks spouting on to the same old folks about the same old stuff. I got to the point where I did not even attend last year – finding it impossible to justify the cost when we are a small business and

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IIeX Amsterdam 2016 Posted on by Adam Warner

Earlier this month, our very good friends over at GreenBook hosted IIeX 2016 in Amsterdam, so Colonel Mustard, Lucy Davison and myself hot-footed it over to Amsterdam to discover what was happening on the cutting edge of technology in market research. Let me first say that IIeX Amsterdam is a great event in the European conference calendar. There’s a fantastic atmosphere; one of the best at any MR event I've attended in the last decade. It’s also great to see

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Customers in Deregulated Markets Found to Be More Satisfied – Energy Manager Today Posted on March 16, 2016 by Julie

A new study of over 1,000 U.S. utility ratepayers, released on March 2 by Atlanta-based marketing analytics company, Bug Insights,  has found that consumers in deregulated markets are significantly more engaged with their energy suppliers. Overall, the researchers found, electricity providers in deregulated markets “had a far better reputation than those in regulated markets.” Indeed, they   ...Continue Reading Read more in Energy Manager Today: Customers in Deregulated Markets Found to Be More Satisfied - Energy Manager Today

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Greetings, Bug Insights! Posted on March 10, 2016 by Julie

Keen as Mustard would like to send a warm welcome to our newest client, Bug Insights.  Based in Atlanta and Woodlands, Texas, Bug Insights offers research and consulting to service companies throughout the US. Using its newly developed conjoint tool the team offers actionable data analytics based on product optimization, which integrates the ROI of different options. Bug also offers a ‘satisfaction or your money back’ guarantee that we have never seen before in research and insights and are excited

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Meet Nicole, our new account executive from Canada! Posted on March 8, 2016 by Julie

Account Executive To advance her career in public relations Nicole made the move from Canada, the land of violently unpredictable weather, to wet and windy London where the weather doesn’t bother her at all. Her desire to move to England began back when she was 10, visiting on a family vacation. After years of ‘talking the talk,’ she finally ‘walked the walk’ over the pond where we have welcomed her as our account executive. Before joining Team Mustard, Nicole worked

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Study: Deregulated utilities more trusted, engaged Posted on March 7, 2016 by Julie

Deregulated utilities are considered to be more trustworthy and responsive to their customers, according to a study of more than 1,000 utility consumers by marketing analytics agency, Bug Insights. Read more at Electric Light & Power.

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How to market marketing Posted on March 1, 2016 by Julie

Marketing has an increasingly integral role in business growth but research shows it still has a job to do to change its perception as the colouring-in department. Source: How to market marketing

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A new tool from Network Research Posted on by siobhannolan

Branding and launching the latest technology This week, our client Network Research launched Fabric, an advanced, bespoke knowledge management tool that works in real-time to help companies engage with customers, interpret behaviours and plan actions customised to their business needs. We are thrilled that Network Research asked us to work with them on the launch. Keen as Mustard has helped them create a prominent name, a strong visual identity and launch materials to match their unique technology. Here is what

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