The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: April 2016

Consumer (not customer) experience | Opinion Posted on April 21, 2016 by Julie

Understanding what influences a person buying your products or services needs to start before they ever become an actual customer says Virginia Monk. Source: Consumer (not customer) experience | Opinion

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Everything the COI wanted to know about marketing but was too afraid to ask… Posted on April 19, 2016 by Julie

Read more: Everything the COI wanted to know about marketing but was too afraid to ask...

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Secret Marketer: Something is wrong with marketing’s reputation if even the IT team makes fun of us Posted on April 6, 2016 by Julie

A new week, a new Secret Marketer. I’m secretly hoping to be just as good as my predecessor. With a bit of luck, I’ll be able to match the weekly insights that helped me realise I’m not on my own here. Read more in Marketing Week: Secret Marketer: Something is wrong with marketing’s reputation if even the IT team makes fun of us

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Join us at the 2016 Insights Marketing Day in London Posted on by Julie

Keen as Mustard is excited to be taking part in the 2016 Insights Marketing Day on 9 May - right here in London. Mustard has teamed up with the leading industry blog GreenBook (founders of IIeX) to bring researchers up to speed on marketing with one full day of content, including best practices, practical tips, hands-on training and a healthy dose of inspiration. GreenBook has previously hosted two very successful Insights Marketing Day events in New York, and they’ve now

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Successful Sensory Change Posted on by Julie

How Seventh Generation changed a fragrance without losing consumer appeal. Manufacturers of consumer products are continually evolving with new variants of their products.  A major component of this is the fragrance as the final product scent can play a major part in consumer purchasing decisions in a wide range of products.  But how easy and efficient has it been up until now to test differences between prototypes, and to then have the information about consumer appeal, that will underpin which

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Solving the problem of malodour: How the qPod achieves a breakthrough Posted on April 5, 2016 by Julie

Source: Tomorrow's Cleaning February 2016

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Introducing Q Research Solutions Posted on by Julie

We recently welcomed a new client to the Mustard fold. Q Research Solutions, “Q,” is a US-based consumer and sensory research company, working globally on product research for consumer packaged goods clients. Team Mustard is thrilled to support Q with raising its profile. On our last trip over the pond, we were excited to experience its innovative product evaluation technology - the qPOD® (Portable Olfactive Device). The qPOD® is the only mobile technology for capturing fragrance and aroma for sensory

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Keen as Mustard is hosting an exclusive ESOMAR webinar on the five things you (really) need to know about insights marketing Posted on by Julie

On 14 April, market researchers will have a unique opportunity to discover exactly what it takes to raise their profile and communicate distinctive stories. Colonel Mustard Lucy Davison is preparing a stimulating ESOMAR webinar titled, “Five things you (really) need to know about insights marketing.” Lucy uses her 30 years of marketing experience to take viewers through five key elements for implementing marketing that many market researchers fail to acknowledge. This list is one of a kind, so don’t miss

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