The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: August 2016

Mailers are like long-term relationships Posted on August 25, 2016 by Julie

You know the story. Boy asks the girl on a date – girl says no. Boy continues to ask – girl still says no. Then one day, after continuous effort, embarrassing overlooks, and trial and error, she finally says yes – and it turns out it was well worth it – they get on brilliantly. Mailer campaigns work the same way. If you’re new to the mailer game, you’re probably disappointed by the immediate results. You wasted your precious time

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Design training courses exclusive to data, research and insight professionals Posted on August 11, 2016 by Julie

Keen as Mustard Marketing and data analytics and online reporting company Boobook are offering full-day design training courses for researchers, available in Brussels on 4 October and London on 11 October. The one-day course offers researchers a chance to improve their storytelling abilities by learning the principles of designing effective reports and presentations for clients and internal stakeholders. A full description of the course is provided below. Please register for the London course here. If you're interested in joining us

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