Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: February 2017

Behave like consultants Posted on February 9, 2017 by Lucy

By Lucy Davison, published in Quirk's The research industry needs to learn to improve its consultancy skills. While doing a Webinar for ESOMAR, one of my co-participants, Simon Chadwick from Cambiar Consulting, revealed an interesting slide (Figure 1). It showed the skills for client researchers that are currently in demand and the skills for researchers that will be in demand in the future. The skills that were growing in demand were storytelling, consulting and intellectual curiosity. The skills that were

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Insights Marketing Day – Are You Doing it Right? Posted on by Julie

By Lucy Davison, published in RW Connect As an industry we have historically struggled with marketing. As researchers we love to get absorbed by our clients marketing problems, and leave little head space for our own marketing. But help is at hand. Insights Marketing Day is a one-of-a-kind event designed to help market research firms do better marketing. After a great first event last May (and following success in New York and Chicago), IMD is back in London on February

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Come and try some mustard at the Insight Show Posted on by Julie

We’ve got our own spot at the Insight Show and we’re calling it the Mustard Café. Better than an exhibition stand? We think so! We're thrilled to partner with the 2017 Insight Show, the UK's largest market research exhibition, in London 8-9 March. Colonel Lucy Davison will also be chairing one of the new stages of 2017, the International Stage, which will showcase research studies from around the world, including Strive Insight’s Best Paper Winner from ESOMAR’s 2016 Congress: ‘Pushing the

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A big welcome to our newest client, ZappiStore Posted on by Julie

The team here at Mustard Towers is thrilled to welcome aboard ZappiStore as our newest client. ZappiStore is an automated research platform that is changing the way companies access insights. We’re excited to team up with some of the research industry’s leading, game-changing professionals to push the current standards of affordable, quality research. Our role will involve a continuous effort to raise ZappiStore’s profile as leaders in automated market research. We’re looking forward to working alongside the team to brainstorm

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