The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: March 2017

Insights Marketing Day – put your money where your mouth is Posted on March 17, 2017 by Lucy

For those of you who could not join the 75 insights marketing professionals who were at Insights Marketing Day in London, here’s the low-down: Insights marketing day is a unique event in the MRX calendar as it is entirely focused on helping data, research and insight professionals improve their marketing. Something we at Mustard are rather motivated about. Run by GreenBook (the people who brought you IIeX), IMD has so far taken place in New York three times, London twice

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Fear and Loathing at IIEX Posted on March 2, 2017 by Adam Warner

By Adam Warner on RWConnect So, here I was after two days of trawling the seedy underbelly of the European city of sin, breaching into the clean air of the Beurs van Berlage; Amsterdam’s ornate monument to business and commodities. I was here to track down the market research dream, to explore the intersection of technology and research. IIEX is a unique event in the market research calendar. The audience is mixed; it attracts the crazy ones, the weirdos, the

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Marketing advice for market researchers at Insights Marketing Day London Posted on by Julie

On 23 February we sponsored Insights Marketing Day in London. Prior to the day, the event hosts GreenBook asked a few of the speakers to send in some marketing resources, recommendations and advice for data, research and insight professionals. The first speaker asked was our own Lucy Davison. Lucy Davison, Managing Director at Keen as Mustard Marketing What’s the best marketing advice you ever received? Your best marketing is your people – so you cannot over-communicate internally within a company (so if you want

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Alliance for Cambiar and Keen as Mustard Posted on March 1, 2017 by Julie

February 28 2017 - MrWeb US-based MR industry management consultancy Cambiar has announced a strategic alliance with London's Keen as Mustard, which advises MR firms on their marketing strategy. The alliance will focus on clients in the UK, US and EMEA. Keen as Mustard Marketing was founded in 2006 and bills itself as 'the only full service marketing agency specialising in data, research and insight'. The agency has six staff based in London but derives 50 percent of its turnover

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