The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: May 2017

Youth are key to changing the perception of market research, but they don’t even know it yet Posted on May 26, 2017 by Julie

By Julie Aebersold (originally posted in RWConnect) If you believe the general public considers market research to be the centre of business decisions, mainstream media and politics, then you’ve got another thing coming. Reality check; the world still views market research as clipboards tossed at uninterested folk and cold calls that interrupt family meals. A few months ago ESOMAR and Research Now led a global study to dig deeper into the public perception of market research. What they found is

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Looking back at NEXT 2017 Posted on May 16, 2017 by Lucy

Lucy Davison recaps her experience at NEXT 2017, the Insights Association’s inaugural event (originally posted in Quirk's). The Insights Association’s inaugural conference was a full-on content fest with back-to-back sessions from 7:30 a.m. on Tuesday, May 9 to 5:30 p.m. on Wednesday, May 10. I’ve learned that New Yorkers – and maybe all Americans? – certainly like to conference! I hardly had time to catch my breath let alone gather thoughts. Plus, I’ve still not made it to Katz’s. The main

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