The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: July 2017

Through the looking glass – How does MRX marketing measure up? Posted on July 6, 2017 by Lucy

By Lucy Davison, Managing Director of Keen as Mustard Marketing (originally posted in GreenBook) Late last year, we at Keen as Mustard Marketing joined forces with FocusVision to find out more about what was going on within MRX marketing. We really wanted to find out what issues agencies and suppliers in market research were facing, what they thought the solutions were, and how much they spent on it. The idea was to turn the mirror to face us in MRX

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