The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: December 2017

Viz-Fest 2017 Revisited Posted on December 21, 2017 by Jennifer Redfern

Last month, Keen as Mustard teamed up with E-Tabs for the third year running to deliver Viz-Fest, a week-long festival of insight communications streamed straight to your computer. This year, the festival was bigger than ever, and registrations increased by 36% from 1859 to 2596. The week included top speakers from companies such as Jaguar Land Rover and Lloyds Banking Group, alongside Mustard’s very own Simon Dunn, exploring the festival’s four key themes: communicating data, research and insight; data visualisation

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Refreshing a green giant Posted on by Simon Dunn

At the end of last year, Lukas Pospichal and Lenny Murphy came to us with an irresistible proposition… “…Will you redesign the GreenBook blog for us?”.  Having already redesigned the GRIT report and the GRIT logo, we knew what a great opportunity this would be to flex our creative muscles and, of course, work with the team at GreenBook again. After an initial briefing meeting from Lukas and Lenny, our first step was to lay the groundwork for a solid

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Mustard on Tour: Insight Marketing Day Chicago Posted on December 14, 2017 by Adam Warner

“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” The words of Chicago’s favourite fictional son, Ferris Bueller. And a fairly fitting synonym for conference attendance. It’s very easy to get caught up in the minutiae of company business, but if you don’t take time to explore what other people are doing in the industry, before you know it research automation or AI has passed you by while you’re still

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We’re really happy to be working with Kadence International Posted on by Adam Warner

Keen as Mustard is delighted to announce our new client - global insight consultancy and data solutions firm Kadence International. With offices in Boston, London, Jakarta, Hong Kong, Shanghai, Singapore, and Ho Chi Minh, Kadence is a truly global network and we are very excited to be working with them. As part of the kick-off process Colonel Mustard, Lucy Davison, and Adam flew out to Singapore for a full day of workshops and discussions with some of Kadence International’s global team,

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