The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: March 2018

Attitude drives innovation: key learnings from the Insight Show CEO panel Posted on March 21, 2018 by Adam Warner

By Adam Warner (originally posted on RW Connect) The Insight Show is now firmly established as the UK market research industry’s top exhibit. For me, much of that success comes from its placement adjacent to Marketing Week Live. This is a fine metaphor for the industry as a whole. Additionally, the Insight Show also has a strong commitment to content. Many speakers are there on merit, rather than pay-to-play. For a free-to-attend event this is admirable. In particular, the presentations on the International

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Help us celebrate your workplace: ‘Best place to work in MRX’ WIRe survey and award Posted on by Jennifer Redfern

Here at Keen as Mustard, we’ve teamed up with WIRe (Women in Research) to help acknowledge and reward the best place for women to work in MRX. WIRe aims to inspire women in market research to advance their voices in the industry while providing the tools for professional development and opportunities for building connections. To achieve this, it’s important to establish what employees value in their workplace. So, WIRe has launched its Workplace Study, which will establish the experiences and

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IIeX Europe: a young industry member’s perspective Posted on March 15, 2018 by Jennifer Redfern

By Jennifer Redfern (originally posted on RW Connect) According to Jacob Ayoub of Salesforce, ‘Insights driven business will take $1.2 trillion a year by 2020’ (Forester Research). I’ll admit that I’m not sure what proportion of that figure accounts specifically for market research. However, after just three months in the industry I’m pretty convinced that market research is increasingly crucial in informing marketing and business decision making. Being offered a ticket to IIeX Europe therefore seemed like a great opportunity to get my head

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Join us at the Insight Show 2018 Posted on March 6, 2018 by Jennifer Redfern

Here at Keen as Mustard we’re delighted to be partners with the Insight Show, a two-day festival of market research starting at Olympia Central tomorrow, where there will be an exhibition overflowing with big-name exhibitors and a jam-packed schedule of cutting-edge content. As always, the Insight Show has a variety of industry experts on the line-up this year, and we’re excited to announce that Mustard’s very own Lucy Davison is amongst them. On Day 1, Wednesday, Lucy will be chairing

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