Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: January 2019

Maximising the value of your PR agency from the outset: defining success and planning to achieve it Posted on January 14, 2019 by admin

One of the most common mistakes a business makes when employing a PR agency is, ironically, not communicating properly. This can be frustrating for both parties, especially when one side is “employed” to communicate the business’ messages to the wider world. The agency is an extension of your business, relaying key information to journalists, shareholders, investors and potential employees. If your PR agency is not equipped with all the information that they need, they will fail in delivering the messaging

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Join us at IIeX Europe! (And get a 25% discount with code KEEN25) Posted on January 11, 2019 by Jennifer Redfern

We’re taking The Great Internal Communications Experiment on the road for 2019! Keen as Mustard’s founder and MD Lucy Davison’s presentation with Coca-Cola will be making its debut in Amsterdam this February at IIeX Europe at 2.20pm on the 19th February. As you may be aware, Keen as Mustard teamed up with Coca-Cola in 2018 to find out which communication methods generated the highest levels of engagement with insights internally and from their research they formulated a set of rules to improve stakeholder

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