The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: February 2019

Maximising the value of your PR: differentiating your company and being realistic Posted on February 28, 2019 by Jennifer Redfern

In the crowded world of data and insights, standing out is essential. When a client has a choice of hundreds of agencies or suppliers, they need to know what exactly sets you apart from your competitors and why you can meet their needs best. Defining your area of expertise or specialism and acting as a thought leader in this area will help establish your company as the ‘go to’ agency or supplier for a specific requirement. At the beginning of

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Is your marketing cutting the mustard? Sign up for the Keen as Mustard London client clinic Posted on by Jennifer Redfern

To book your appointment please email Marketing and communication is not always easy. It can sometimes be difficult to pinpoint what needs resources and what doesn’t, and where do you start? Well, Keen as Mustard is here to help with our first ever client clinic in London. Book an appointment, provide us some details of your marketing and communications challenges, rock up and get an hour of free advice from senior consultants from the only full-service marketing agency serving

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Quirk’s London and IIeX EU: a marketer’s perspective Posted on by Jennifer Redfern

February was a busy month on the 2019 MRX events calendar, with two hotly anticipated events taking place within days of each other across Europe. Quirk’s London and IIeX EU were two great conferences to kick off the year with, with interesting and relevant content for knowledge-building from a number of expert speakers. But instead of looking at the topics covered, major themes and presentations we enjoyed, we thought we’d take a look at both events from a marketer’s perspective,

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