Blog

Thoughts on everything that matters right now in marketing, communications, and insights.

Month: February 2019

Maximising the value of your PR: differentiating your company and being realistic Posted on February 28, 2019 by Braden MacDonald

In the crowded world of data and insights, standing out is essential. When a client has a choice of hundreds of agencies or suppliers, they need to know what exactly sets you apart from your competitors and why you can meet their needs best. Defining your area of expertise or specialism and acting as a thought leader in this area will help establish your company as the ‘go to’ agency or supplier for a specific requirement. At the beginning of

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Quirk’s London and IIeX EU: a marketer’s perspective Posted on by Braden MacDonald

February was a busy month on the 2019 MRX events calendar, with two hotly anticipated events taking place within days of each other across Europe. Quirk’s London and IIeX EU were two great conferences to kick off the year with, with interesting and relevant content for knowledge-building from a number of expert speakers. But instead of looking at the topics covered, major themes and presentations we enjoyed, we thought we’d take a look at both events from a marketer’s perspective,

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