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The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: June 2019

6 tips for getting media coverage for data, market research and insight Posted on June 17, 2019 by Jennifer Redfern

We all know that the insights industry suffers from low awareness and a poor PR image. If only those pesky journalists knew about all the great stuff we do, the situation would be very different. But it’s not as simple as just sticking a press release on a wire service. Here are some things you need to do if you have ever thought about trying to get some coverage in the media yourself. 1) Define your audience Think about what

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