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The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: July 2020

A lot of data, a tight deadline and no idea where to start? Posted on July 15, 2020 by Simon Dunn

Throughout the lockdown, customers from across Europe, the Middle East and North Africa had been sharing their experiences and concerns with the insights team at a large FMCG client. As a result, the team had many diverse, engaging consumer vox-pop clips, which they had grouped into six broad themes. But they needed to weave them into a single, coherent and impactful story. In a challenge that is typical for many insights teams, there was no lack of data. But the

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