‘Be noticed, be remembered, be understood,’ is Mars Wrigley’s motto when it comes to its advertising. But, as Michelle Gansle, formerly Senior Director of Insights at Mars Wrigley says, this mantra can also be applied to insights agencies when they approach clients. Speaking as part of the client panel on Day 1 of Insights Marketing Week (the COVID-friendly online reincarnation of IIeX’s Insights Marketing Day), Michelle joined with fellow client-side researchers Nijat Mammadbayli (UX Researcher, Adyen), Dieter Deceuninck (Global Director
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