The market research industry is notoriously bad at PR. Researchers work with fascinating insights, tell great stories and help with interesting and high-profile campaigns, so why aren’t they shouting about it in the media? Read on for our top tips on how to be famous. First, let’s think about why we need fame in MRX. The answer starts with data – if the industry is well-known, understood and trusted, people will be more likely to take part in studies and
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