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Thoughts on everything that matters right now in marketing, communications, and insights.

Month: June 2022

What can insights learn from Hollywood? Posted on June 9, 2022 by Braden MacDonald

When it comes to communicating insights, most people still rely on that dull event, the debrief. All our efforts are squeezed into one hour of bar chart hell. When we should be scintillating and exciting, we are studious and exhaustive. What can we do to change this? Where better to look for inspiration than Hollywood?! The glitz, the glamour, the lights, the camera, the action. The FAME. Here are my thoughts on what we can learn from Hollywood to ensure

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