A new tool from Network Research

Back to Blog

A new tool from Network Research
Posted on March 1, 2016 by Simon Dunn

Reading Time: 2 minutes


Branding and launching the latest technology

This week, our client Network Research launched Fabric, an advanced, bespoke knowledge management tool that works in real-time to help companies engage with customers, interpret behaviours and plan actions customised to their business needs. We are thrilled that Network Research asked us to work with them on the launch. Keen as Mustard has helped them create a prominent name, a strong visual identity and launch materials to match their unique technology.

Here is what we came up with:

•   A name, strapline and branding
•   A two minute animated video
•   Postal promotional material
•   Online advertising
•   Media relations campaign

“Over the past couple of years we’ve come to use Keen as Mustard as our ‘go to’ agency for marketing. Building on our own visual identity and website, we knew we could trust Mustard to create a brand for our new tool that would perfectly describe and communicate its unique abilities and actionable results. Keen as Mustard made sure to give us exactly what we wanted – and more.”

Virginia Monk
Managing Director of Network Research