Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Author: Adam Warner

IIeX Amsterdam 2016 Posted on March 17, 2016 by Adam Warner

Earlier this month, our very good friends over at GreenBook hosted IIeX 2016 in Amsterdam, so Colonel Mustard, Lucy Davison and myself hot-footed it over to Amsterdam to discover what was happening on the cutting edge of technology in market research. Let me first say that IIeX Amsterdam is a great event in the European conference calendar. There’s a fantastic atmosphere; one of the best at any MR event I've attended in the last decade. It’s also great to see

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Can you do your own PR? Posted on November 23, 2015 by Adam Warner

In September our Communications Manager here at Mustard Towers, Adam Warner, presented a webinar at NewMr’s Cutting Edge series. He talked about the pitfalls of PR for market research agencies and highlighted the key considerations you need to take into account when considering doing it in-house. Listen to Adam’s full presentation here and let us know what you think at @keenasmustard (https://twitter.com/keenasmustard)

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Raising the profile of Lab42 Posted on November 16, 2015 by Adam Warner

Lab42 is a full service market research agency with a unique, social media based, respondent recruitment methodology. Lab42 tasked us with raising awareness in the US, educating the audience on the method, providing inbound leads and creating materials to support the sales team. After a virtual workshop run with Mustard directors and key stakeholders at Lab42, we created a multi-channel marketing and PR strategy to address all of Lab42’s requirements. Targeting the market research industry to educate the audience on

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Dublin hosts ESOMAR 2015 Posted on November 9, 2015 by Adam Warner

Colonel Lucy Davison and Adam Warner participated in the three-day ESOMAR Congress in Dublin via live tweets, blogging and networking. Themed “Revelations,” the 68th annual conference brought together the largest international research audience to discuss the latest news and disclosures in research, marketing and advertising. During the event, Lucy was interviewed about the value of communicating research in a powerful way, live on ESOMAR TV. Click here to see what Lucy had to say. For a personal account and summary

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Research & Results 2015: Follow Mustard to Munich Posted on by Adam Warner

Last week Simon Dunn and I decamped to Munich, land of litre beers and slow cooked pork products, of which we consumed with unrestrained wantonness.  We were there for a two day whistle stop tour of the Research and Results (R&R) annual trade exhibition. R&R is the largest regular market research trade exhibition in Europe. Although it is primarily a showcase for German agencies, we had heard great reviews and with some our clients in attendance it only made sense

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Transforming Dub Posted on November 5, 2015 by Adam Warner

The team at Mustard Towers recently accepted the exciting challenge of repositioning Dub from a tech provider to a digital qualitative partner. Keen as Mustard helped the company articulate their new positioning and designed a brand new website to deliver Dub’s objective. Dub provides digital engagement software for researchers, marketers, planners and strategists to help them deliver insight and generate new ideas. They recently joined the Mustard fold in need of a new brand direction and website. Mustard was eager

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Survey says: innovation is important to consumers Posted on September 3, 2015 by Adam Warner

Many consumers see out innovative products and will pay a premium price for them, according to a new survey by Chicago-based Lab 42. The key findings: Perception of innovation is hugely important in purchasing decisions Consumers are willing to pay a premium for innovative goods and services Half of consumers say they have bought a new product without fully understanding what it did or how it worked solely because they thought it was ‘cool’. Nearly two-thirds of those who responded

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Study Says Innovation Drives Consumers To Open Their Wallets Posted on by Adam Warner

Studies and surveys on why people buy stuff are more plentiful than water. Every other day some research firm is telling us why we consume like locusts for fast like monks. It’s all good and makes for interesting reading, if not entertaining and humorous. Getting on the program, research firm Lab42 offers its own report as of July 17, 2015. The results from the company’s survey takes a look at innovation, i.e., what it means to consumers, which sectors and

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The innovation premium Posted on by Adam Warner

Consumers are not only willing to pay more for ‘innovative’ products, but value brands that listen to their customers when developing them, says Jonathan Pirc of Lab42. Read more here

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Social sampling: a reliable alternative? Posted on by Adam Warner

Clients want smart research solutions quicker and cheaper than ever before. Could sampling via social media be the answer? Jonathan Pirc of Lab42 discusses. Read more here

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