Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Author: Adam Warner

Mustard clients’ fast growth in Marketing Magazine’s annual League Table Posted on September 20, 2012 by Adam Warner

The much-anticipated 2012 Marketing Magazine league table is finally here and shows just how brilliantly some of our clients are doing. We're very proud here at Team Mustard as Maritz  came in at  14th, Incite at 16th, and FireFish at 18th.  What a jump from 2010 when FireFish was ranked 26th! More than the rankings, though, Incite and Maritz saw a 30% rate in growth and FireFish follows close behind with a 22% rate of change.

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Cash for questions. Research Now’s featured story in Research Magazine Posted on August 28, 2012 by Adam Warner

Do you think the right incentive will get you better results? Research Now's latest study shows how choosing the right incentive influences drop-out rates and respondents experience.Story featured in Research Magazine and Research-live. Click here to read the full article.

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Lucy Davison writes for RW Connect Posted on August 8, 2012 by Adam Warner

Keen as Mustard's director,  Lucy Davison, recently wrote a thoroughly informative piece on how to communicate insights effectively. It goes without saying it's an interesting piece all market researchers should read! Click here to see why we're so thrilled! http://rwconnect.esomar.org/2012/07/31/communicating-insights/

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Amazing coverage for Firefish! Posted on July 30, 2012 by Adam Warner

We secured a four page feature on what kids think is cool in Marketing Week for our client Firefish.  Click here to see a copy of the article on the Marketing Week site.

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Digital Olympics? Posted on by Adam Warner

New research from our client Research Now shows that TV is still the most popular way to engage with the London 2012 Olympics. We also found a lot of confusion around who is sponsoring, and why. Click here to see the infographic.

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New blog site for Maritz Posted on by Adam Warner

Mustard just launched a new blog site for Maritz Europe. We combined the launch of the blog with social media and with a feature in Marketing. Click here to see the online version of the article on Marketing’s site. Click here to see visit the new site.

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Simon Dunn joins Keen as Mustard Marketing as a director Posted on by Adam Warner

Simon Dunn of Easily Dunn Ltd has joined Keen as Mustard Marketing as a director. Simon will work on Keen as Mustard clients such as Research Now, Incite, Maritz and Firefish as well as continue to service his own clients, such as Bonamy Finch, Vision Critical and Insight Exchange. Simon worked closely with Keen as Mustard founder Lucy Davison while they were both at Research International. Over the last few months Simon has been working with Mustard on projects for TNS

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