Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Author: admin

Maximising the value of your PR agency from the outset: defining success and planning to achieve it Posted on January 14, 2019 by admin

One of the most common mistakes a business makes when employing a PR agency is, ironically, not communicating properly. This can be frustrating for both parties, especially when one side is “employed” to communicate the business’ messages to the wider world. The agency is an extension of your business, relaying key information to journalists, shareholders, investors and potential employees. If your PR agency is not equipped with all the information that they need, they will fail in delivering the messaging

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A first–time view on Big Data and Qual Posted on November 29, 2018 by admin

A surprisingly mild mid-November morning in Dublin welcomed the start of ESOMAR Fusion as delegates from over 40 countries descended upon the Irish capital to understand how as an industry, we can marry up the learnings from qualitative and big data to create a better tomorrow. For someone that is new to the world of market research and the intricacies of big data and qualitative research, the event was perfect to really get under the skin of the topics, network

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Lucy Davison elected to ESOMAR Council Posted on November 26, 2018 by admin

We are excited to announce that our founder and Colonel Mustard, Lucy Davison, has been elected to the ESOMAR Council for the period 2019-2021. Lucy’s pitch for Council was to improve the image of research and insights. This means reaching out beyond MRX and engaging with the media, events and sectors to share the positive stories about what we do.  With her background in marketing and PR, Lucy is very well placed to help ESOMAR do this. “I am really

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Old Auntie still reigns supreme in clients’ eyes Posted on November 21, 2018 by admin

Data is an intrinsic part of all of our lives, everyone has shared data, many have access to that data but who really owns it, and who is lobbying on behalf of the consumer to ensure that data is managed and stored correctly? This is a message that we are always looking to drive with ESOMAR. As the global guardians of ethical data collection it’s vital that inside the industry and out, they continue to push to the data protection

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