Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Author: Camilla Baker

How to be famous Posted on September 21, 2021 by Camilla Baker

The market research industry is notoriously bad at PR. Researchers work with fascinating insights, tell great stories and help with interesting and high-profile campaigns, so why aren’t they shouting about it in the media? Read on for our top tips on how to be famous. First, let’s think about why we need fame in MRX. The answer starts with data – if the industry is well-known, understood and trusted, people will be more likely to take part in studies and

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The secret sauce to being noticed Posted on July 14, 2021 by Camilla Baker

‘Be noticed, be remembered, be understood,’ is Mars Wrigley’s motto when it comes to its advertising. But, as Michelle Gansle, formerly Senior Director of Insights at Mars Wrigley says, this mantra can also be applied to insights agencies when they approach clients. Speaking as part of the client panel on Day 1 of Insights Marketing Week (the COVID-friendly online reincarnation of IIeX’s Insights Marketing Day), Michelle joined with fellow client-side researchers Nijat Mammadbayli (UX Researcher, Adyen), Dieter Deceuninck (Global Director

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Are your PowerPoints lacking pizzazz? Posted on March 30, 2021 by Camilla Baker

Take your graphic design skills to the next level To design professional and impactful materials we all need graphic design skills. But, how many of us in insights understand design and approach our work in the way a graphic designer would? And now that meetings, events, presentations, coffee, dating and just about everything else has been taken online, getting clarity and impact from your deliverables is more important than ever. Fear not! Simon Dunn, Mustard’s very own graphic design guru

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Views on MRS Impact – from a new(ish) recruit Posted on by Camilla Baker

I had heard a lot about the MRS Conference, the networking and the parties, never mind the conference sessions themselves, but since I joined MRX during COVID I have never actually been to a ‘physical’ research industry event – ever! How would this leading industry event, shape up to being purely virtual? From looking through the programme, I could tell this was a line-up of big names – from politics and the arts, and both client and agency-side. So, I

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How to be Famous – MRS Impact Posted on February 9, 2021 by Camilla Baker

Are you challenged to raise the profile of your work with a wider audience? Do you want to stop being a well-kept secret? Are you a thought-leader disguised as a thought-follower? If the answer to any of these questions is YES then you need to join Colonel Mustard Lucy Davison in her Market Research Society Impact Conference session ‘How to be Famous’ on 17 March at 11.00am. Lucy is the world’s leading expert on communications for insight and in just

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The top three lessons to pay attention to in 2021 Posted on by Camilla Baker

When we think about what this year will hold, we must look back at the impact of our ‘annus horribilis’, 2020. The challenges we faced have set us in good stead for this year, and have formed the basis of our 2021 lessons. From a communications perspective one thing stood out to us very early on last year. Those companies that didn’t have their digital marketing machine up and running were going to struggle. Those who so far had relied

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Aspen Finn takes flight Posted on by Camilla Baker

With a base of happy clients and a team of great people advising clients on innovation, brand, communication and insight strategies, the board at 20|20 realised it was time to launch a new consultancy offer, separate and distinct from its online qualitative solutions. Our role at Keen as Mustard was to identify the core strength of the team and develop a brand and identity around that that was distinctive and engaging. Through our strategy work and our extensive knowledge of

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ESOMAR Insights Festival: thoughts from an industry newbie Posted on October 6, 2020 by Camilla Baker

I don’t think any of us expected an international MRX event of the scale of the Insights Festival to be pulled off this year. But ESOMAR has proved that major conferences can still go ahead, albeit digital and totally different, and be a roaring success. As a newbie in the industry and having never attended the ESOMAR Congress in previous years, I had nothing to compare the Festival to, so I was pleased to feel a sense of community and

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Quirk’s returns to London! A review of the UK’s biggest MRX trade show Posted on February 27, 2020 by Camilla Baker

After a successful London debut in 2019, Quirk’s headed back across the pond this month for their second UK event. It’s well known that ‘seconds’ are notoriously difficult – bands with triumphantly successful first albums often struggle with ‘bad second album syndrome’ and second time novelists with best-selling works of fiction struggle to put pen to paper for their second book. Was London 2020 going to be the Quirk’s UK team’s difficult second conference? In terms of pure numbers, the

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8 tips to help you master your marketing from Insights Marketing Day Posted on February 25, 2020 by Camilla Baker

At the end of January, we hosted the third Insights Marketing Day (IMD) London, in partnership with our friends at GreenBook and Little Bird Marketing. This year over 65 attendees from insights agencies and suppliers across the UK joined us to hear practical marketing advice to help their businesses grow. The agenda of clients and experts from insights and beyond, including topics such as company messaging, personas, marketing automation, and mastering your presentation skills, was specifically designed to provide tangible

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