Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Author: Camilla Baker

ESOMAR Insights Festival: thoughts from an industry newbie Posted on October 6, 2020 by Camilla Baker

I don’t think any of us expected an international MRX event of the scale of the Insights Festival to be pulled off this year. But ESOMAR has proved that major conferences can still go ahead, albeit digital and totally different, and be a roaring success. As a newbie in the industry and having never attended the ESOMAR Congress in previous years, I had nothing to compare the Festival to, so I was pleased to feel a sense of community and

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Quirk’s returns to London! A review of the UK’s biggest MRX trade show Posted on February 27, 2020 by Camilla Baker

After a successful London debut in 2019, Quirk’s headed back across the pond this month for their second UK event. It’s well known that ‘seconds’ are notoriously difficult – bands with triumphantly successful first albums often struggle with ‘bad second album syndrome’ and second time novelists with best-selling works of fiction struggle to put pen to paper for their second book. Was London 2020 going to be the Quirk’s UK team’s difficult second conference? In terms of pure numbers, the

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8 tips to help you master your marketing from Insights Marketing Day Posted on February 25, 2020 by Camilla Baker

At the end of January, we hosted the third Insights Marketing Day (IMD) London, in partnership with our friends at GreenBook and Little Bird Marketing. This year over 65 attendees from insights agencies and suppliers across the UK joined us to hear practical marketing advice to help their businesses grow. The agenda of clients and experts from insights and beyond, including topics such as company messaging, personas, marketing automation, and mastering your presentation skills, was specifically designed to provide tangible

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Mustard welcomes Iosetta Santini as new junior account manager Posted on December 5, 2019 by Camilla Baker

In August 2019, we welcomed PR, media relations and social media expert Iosetta Santini as our new junior account manager. After starting her career as a reporter in her home country of Italy, Iosetta now has four years B2B PR experience in London and has worked on successful international PR campaigns with brands in finance, healthcare and technology. Iosetta enjoys the variety and challenges of B2B PR and has already thrown herself into the world of data, research and insights,

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Make 2020 the year you master your marketing Posted on October 31, 2019 by Camilla Baker

Join clients including Unilever, Brown-Forman and Philips at Insights Marketing Day London on the 30th January 2020. We’re very excited to announce that, in partnership with GreenBook and Little Bird Marketing, Insights Marketing Day will be back in London next year! Taking place on the 30th January 2020 at The Congress Centre in central London, this is your exclusive opportunity to receive vital advice from experts inside and outside the market research industry that will help your company stand out from

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6 tips for getting media coverage for data, market research and insight Posted on June 17, 2019 by Camilla Baker

We all know that the insights industry suffers from low awareness and a poor PR image. If only those pesky journalists knew about all the great stuff we do, the situation would be very different. But it’s not as simple as just sticking a press release on a wire service. Here are some things you need to do if you have ever thought about trying to get some coverage in the media yourself. 1) Define your audience Think about what

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Three ways to get people sailing on your data lake Posted on May 30, 2019 by Camilla Baker

Whether it’s an intranet, a content platform or a search engine, the principle of a data lake is a great one. Many companies have invested a great deal of time, money and energy into building their lakes. They are, frankly, a thing of beauty (in the eyes of its creators). So why are so few people sailing on them? Read Lucy's full article on how to encourage stakeholder engagement with your data platform on Insight Platforms 

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Viz-Fest 2015-18: the most popular presentations Posted on May 14, 2019 by Camilla Baker

The festival of insights communication and data-viz, Viz-Fest, has been an event firmly scheduled into the Keen as Mustard and E-Tabs’ calendars for the past four years, with our most recent event taking place last November. Each year the webinar series has generated a huge amount of interest from the data, research and insights industry globally, both from presenters keen to share their knowledge and attendees who want to absorb their expertise, ask questions and gain valuable skills. But, of

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Maximising the potential of your PR agency: the importance of time and trust Posted on by Camilla Baker

If you’ve been following our series on how to get the best out of your PR agency, you should now be on the home run! You’ve discussed and agreed what success looks like from the outset, you’ve communicated campaigns internally, you’ve committed to a differentiated brand offering and you’re being realistic about the type of coverage you can achieve. The next step in your PR journey is to give the process time and trust the experts. Although reputations of brands

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How can you get more impact from the insights team? Posted on March 14, 2019 by Camilla Baker

Insights teams are one of the most valuable areas of the business in terms of proving ROI, but their value is often under-appreciated by wider stakeholders who do not interact with research projects day to day. This means insights teams must prove the importance of insights through marketing and communicating them effectively to internal teams who would benefit from the knowledge. Insights teams aren’t ‘librarians’ of data, but active participants in the future of companies. However, they need to adapt,

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