Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Author: Camilla Baker

How to be Famous Posted on February 9, 2021 by Camilla Baker

Are you challenged to raise the profile of your work with a wider audience? Do you want to stop being a well-kept secret? Are you a thought-leader disguised as a thought-follower? If the answer to any of these questions is YES then you need to join Colonel Mustard Lucy Davison in her Market Research Society Impact Conference session ‘How to be Famous’ on 17 March at 11.00am. Lucy is the world’s leading expert on communications for insight and in just

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The top three lessons to pay attention to in 2021 Posted on by Camilla Baker

When we think about what this year will hold, we must look back at the impact of our ‘annus horribilis’, 2020. The challenges we faced have set us in good stead for this year, and have formed the basis of our 2021 lessons. From a communications perspective one thing stood out to us very early on last year. Those companies that didn’t have their digital marketing machine up and running were going to struggle. Those who so far had relied

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Aspen Finn takes flight Posted on by Camilla Baker

With a base of happy clients and a team of great people advising clients on innovation, brand, communication and insight strategies, the board at 20|20 realised it was time to launch a new consultancy offer, separate and distinct from its online qualitative solutions. Our role at Keen as Mustard was to identify the core strength of the team and develop a brand and identity around that that was distinctive and engaging. Through our strategy work and our extensive knowledge of

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ESOMAR Insights Festival: thoughts from an industry newbie Posted on October 6, 2020 by Camilla Baker

I don’t think any of us expected an international MRX event of the scale of the Insights Festival to be pulled off this year. But ESOMAR has proved that major conferences can still go ahead, albeit digital and totally different, and be a roaring success. As a newbie in the industry and having never attended the ESOMAR Congress in previous years, I had nothing to compare the Festival to, so I was pleased to feel a sense of community and

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Quirk’s returns to London! A review of the UK’s biggest MRX trade show Posted on February 27, 2020 by Camilla Baker

After a successful London debut in 2019, Quirk’s headed back across the pond this month for their second UK event. It’s well known that ‘seconds’ are notoriously difficult – bands with triumphantly successful first albums often struggle with ‘bad second album syndrome’ and second time novelists with best-selling works of fiction struggle to put pen to paper for their second book. Was London 2020 going to be the Quirk’s UK team’s difficult second conference? In terms of pure numbers, the

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8 tips to help you master your marketing from Insights Marketing Day Posted on February 25, 2020 by Camilla Baker

At the end of January, we hosted the third Insights Marketing Day (IMD) London, in partnership with our friends at GreenBook and Little Bird Marketing. This year over 65 attendees from insights agencies and suppliers across the UK joined us to hear practical marketing advice to help their businesses grow. The agenda of clients and experts from insights and beyond, including topics such as company messaging, personas, marketing automation, and mastering your presentation skills, was specifically designed to provide tangible

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Mustard welcomes Iosetta Santini as new junior account manager Posted on December 5, 2019 by Camilla Baker

In August 2019, we welcomed PR, media relations and social media expert Iosetta Santini as our new junior account manager. After starting her career as a reporter in her home country of Italy, Iosetta now has four years B2B PR experience in London and has worked on successful international PR campaigns with brands in finance, healthcare and technology. Iosetta enjoys the variety and challenges of B2B PR and has already thrown herself into the world of data, research and insights,

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Make 2020 the year you master your marketing Posted on October 31, 2019 by Camilla Baker

Join clients including Unilever, Brown-Forman and Philips at Insights Marketing Day London on the 30th January 2020. We’re very excited to announce that, in partnership with GreenBook and Little Bird Marketing, Insights Marketing Day will be back in London next year! Taking place on the 30th January 2020 at The Congress Centre in central London, this is your exclusive opportunity to receive vital advice from experts inside and outside the market research industry that will help your company stand out from

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6 tips for getting media coverage for data, market research and insight Posted on June 17, 2019 by Camilla Baker

We all know that the insights industry suffers from low awareness and a poor PR image. If only those pesky journalists knew about all the great stuff we do, the situation would be very different. But it’s not as simple as just sticking a press release on a wire service. Here are some things you need to do if you have ever thought about trying to get some coverage in the media yourself. 1) Define your audience Think about what

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Three ways to get people sailing on your data lake Posted on May 30, 2019 by Camilla Baker

Whether it’s an intranet, a content platform or a search engine, the principle of a data lake is a great one. Many companies have invested a great deal of time, money and energy into building their lakes. They are, frankly, a thing of beauty (in the eyes of its creators). So why are so few people sailing on them? Read Lucy's full article on how to encourage stakeholder engagement with your data platform on Insight Platforms 

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