MRSpride x CORe: IN+ERSECTIONAL PLATFORM Market Research is all about understanding. Knowing what makes consumers tick and what demographics they neatly fit into is key. But inclusivity is a challenge. For some people it’s not easy to fit in a box – and those boxes aren’t as applicable as they may be for others. This is a core tension for MRX – we both need to categorize in order to measure, and we need to be inclusive if we are
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