Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Author: Dan Amson

Researching intersectionality: understanding and learning inclusive behaviours Posted on March 7, 2022 by Dan Amson

MRSpride x CORe: IN+ERSECTIONAL PLATFORM Market Research is all about understanding. Knowing what makes consumers tick and what demographics they neatly fit into is key. But inclusivity is a challenge. For some people it’s not easy to fit in a box – and those boxes aren’t as applicable as they may be for others. This is a core tension for MRX – we both need to categorize in order to measure, and we need to be inclusive if we are

Read More