Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Author: Jennifer Redfern

Mustard welcomes Iosetta Santini as new junior account manager Posted on December 5, 2019 by Jennifer Redfern

In August 2019, we welcomed PR, media relations and social media expert Iosetta Santini as our new junior account manager. After starting her career as a reporter in her home country of Italy, Iosetta now has four years B2B PR experience in London and has worked on successful international PR campaigns with brands in finance, healthcare and technology. Iosetta enjoys the variety and challenges of B2B PR and has already thrown herself into the world of data, research and insights,

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Make 2020 the year you master your marketing Posted on October 31, 2019 by Jennifer Redfern

Join clients including Unilever, Brown-Forman and Philips at Insights Marketing Day London on the 30th January 2020. We’re very excited to announce that, in partnership with GreenBook and Little Bird Marketing, Insights Marketing Day will be back in London next year! Taking place on the 30th January 2020 at The Congress Centre in central London, this is your exclusive opportunity to receive vital advice from experts inside and outside the market research industry that will help your company stand out from

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6 tips for getting media coverage for data, market research and insight Posted on June 17, 2019 by Jennifer Redfern

We all know that the insights industry suffers from low awareness and a poor PR image. If only those pesky journalists knew about all the great stuff we do, the situation would be very different. But it’s not as simple as just sticking a press release on a wire service. Here are some things you need to do if you have ever thought about trying to get some coverage in the media yourself. 1) Define your audience Think about what

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Three ways to get people sailing on your data lake Posted on May 30, 2019 by Jennifer Redfern

Whether it’s an intranet, a content platform or a search engine, the principle of a data lake is a great one. Many companies have invested a great deal of time, money and energy into building their lakes. They are, frankly, a thing of beauty (in the eyes of its creators). So why are so few people sailing on them? Read Lucy's full article on how to encourage stakeholder engagement with your data platform on Insight Platforms 

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Viz-Fest 2015-18: the most popular presentations Posted on May 14, 2019 by Jennifer Redfern

The festival of insights communication and data-viz, Viz-Fest, has been an event firmly scheduled into the Keen as Mustard and E-Tabs’ calendars for the past four years, with our most recent event taking place last November. Each year the webinar series has generated a huge amount of interest from the data, research and insights industry globally, both from presenters keen to share their knowledge and attendees who want to absorb their expertise, ask questions and gain valuable skills. But, of

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Maximising the potential of your PR agency: the importance of time and trust Posted on by Jennifer Redfern

If you’ve been following our series on how to get the best out of your PR agency, you should now be on the home run! You’ve discussed and agreed what success looks like from the outset, you’ve communicated campaigns internally, you’ve committed to a differentiated brand offering and you’re being realistic about the type of coverage you can achieve. The next step in your PR journey is to give the process time and trust the experts. Although reputations of brands

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How can you get more impact from the insights team? Posted on March 14, 2019 by Jennifer Redfern

Insights teams are one of the most valuable areas of the business in terms of proving ROI, but their value is often under-appreciated by wider stakeholders who do not interact with research projects day to day. This means insights teams must prove the importance of insights through marketing and communicating them effectively to internal teams who would benefit from the knowledge. Insights teams aren’t ‘librarians’ of data, but active participants in the future of companies. However, they need to adapt,

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Maximising the value of your PR: differentiating your company and being realistic Posted on February 28, 2019 by Jennifer Redfern

In the crowded world of data and insights, standing out is essential. When a client has a choice of hundreds of agencies or suppliers, they need to know what exactly sets you apart from your competitors and why you can meet their needs best. Defining your area of expertise or specialism and acting as a thought leader in this area will help establish your company as the ‘go to’ agency or supplier for a specific requirement. At the beginning of

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Is your marketing cutting the mustard? Sign up for the Keen as Mustard London client clinic Posted on by Jennifer Redfern

To book your appointment please email jennifer@mustardmarketing.com Marketing and communication is not always easy. It can sometimes be difficult to pinpoint what needs resources and what doesn’t, and where do you start? Well, Keen as Mustard is here to help with our first ever client clinic in London. Book an appointment, provide us some details of your marketing and communications challenges, rock up and get an hour of free advice from senior consultants from the only full-service marketing agency serving

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Quirk’s London and IIeX EU: a marketer’s perspective Posted on by Jennifer Redfern

February was a busy month on the 2019 MRX events calendar, with two hotly anticipated events taking place within days of each other across Europe. Quirk’s London and IIeX EU were two great conferences to kick off the year with, with interesting and relevant content for knowledge-building from a number of expert speakers. But instead of looking at the topics covered, major themes and presentations we enjoyed, we thought we’d take a look at both events from a marketer’s perspective,

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