Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Author: Jennifer Redfern

6 tips for getting media coverage for data, market research and insight Posted on June 17, 2019 by Jennifer Redfern

We all know that the insights industry suffers from low awareness and a poor PR image. If only those pesky journalists knew about all the great stuff we do, the situation would be very different. But it’s not as simple as just sticking a press release on a wire service. Here are some things you need to do if you have ever thought about trying to get some coverage in the media yourself. 1) Define your audience Think about what

Read More

Three ways to get people sailing on your data lake Posted on May 30, 2019 by Jennifer Redfern

Whether it’s an intranet, a content platform or a search engine, the principle of a data lake is a great one. Many companies have invested a great deal of time, money and energy into building their lakes. They are, frankly, a thing of beauty (in the eyes of its creators). So why are so few people sailing on them? Read Lucy's full article on how to encourage stakeholder engagement with your data platform on Insight Platforms 

Read More

Viz-Fest 2015-18: the most popular presentations Posted on May 14, 2019 by Jennifer Redfern

The festival of insights communication and data-viz, Viz-Fest, has been an event firmly scheduled into the Keen as Mustard and E-Tabs’ calendars for the past four years, with our most recent event taking place last November. Each year the webinar series has generated a huge amount of interest from the data, research and insights industry globally, both from presenters keen to share their knowledge and attendees who want to absorb their expertise, ask questions and gain valuable skills. But, of

Read More

Maximising the potential of your PR agency: the importance of time and trust Posted on by Jennifer Redfern

If you’ve been following our series on how to get the best out of your PR agency, you should now be on the home run! You’ve discussed and agreed what success looks like from the outset, you’ve communicated campaigns internally, you’ve committed to a differentiated brand offering and you’re being realistic about the type of coverage you can achieve. The next step in your PR journey is to give the process time and trust the experts. Although reputations of brands

Read More

How can you get more impact from the insights team? Posted on March 14, 2019 by Jennifer Redfern

Insights teams are one of the most valuable areas of the business in terms of proving ROI, but their value is often under-appreciated by wider stakeholders who do not interact with research projects day to day. This means insights teams must prove the importance of insights through marketing and communicating them effectively to internal teams who would benefit from the knowledge. Insights teams aren’t ‘librarians’ of data, but active participants in the future of companies. However, they need to adapt,

Read More

Maximising the value of your PR: differentiating your company and being realistic Posted on February 28, 2019 by Jennifer Redfern

In the crowded world of data and insights, standing out is essential. When a client has a choice of hundreds of agencies or suppliers, they need to know what exactly sets you apart from your competitors and why you can meet their needs best. Defining your area of expertise or specialism and acting as a thought leader in this area will help establish your company as the ‘go to’ agency or supplier for a specific requirement. At the beginning of

Read More

Is your marketing cutting the mustard? Sign up for the Keen as Mustard London client clinic Posted on by Jennifer Redfern

To book your appointment please email jennifer@mustardmarketing.com Marketing and communication is not always easy. It can sometimes be difficult to pinpoint what needs resources and what doesn’t, and where do you start? Well, Keen as Mustard is here to help with our first ever client clinic in London. Book an appointment, provide us some details of your marketing and communications challenges, rock up and get an hour of free advice from senior consultants from the only full-service marketing agency serving

Read More

Quirk’s London and IIeX EU: a marketer’s perspective Posted on by Jennifer Redfern

February was a busy month on the 2019 MRX events calendar, with two hotly anticipated events taking place within days of each other across Europe. Quirk’s London and IIeX EU were two great conferences to kick off the year with, with interesting and relevant content for knowledge-building from a number of expert speakers. But instead of looking at the topics covered, major themes and presentations we enjoyed, we thought we’d take a look at both events from a marketer’s perspective,

Read More

Join us at IIeX Europe! (And get a 25% discount with code KEEN25) Posted on January 11, 2019 by Jennifer Redfern

We’re taking The Great Internal Communications Experiment on the road for 2019! Keen as Mustard’s founder and MD Lucy Davison’s presentation with Coca-Cola will be making its debut in Amsterdam this February at IIeX Europe at 2.20pm on the 19th February. As you may be aware, Keen as Mustard teamed up with Coca-Cola in 2018 to find out which communication methods generated the highest levels of engagement with insights internally and from their research they formulated a set of rules to improve stakeholder

Read More

Hear top quality content and connect with clients – get 20% off your ticket to Quirk’s London Posted on December 21, 2018 by Jennifer Redfern

We all know that London is a popular tourist destination. Last year, over 30 million people came from all over the world to see sights such as Big Ben and Buckingham Palace. But, for global market researchers, London has a new noteworthy destination, an event to rival the appeal of even the most decorative gothic clocktower, or grand stately home. Along with Chicago and Brooklyn, London is lucky enough to be a host of the 2019 Quirk’s Event. From the

Read More