Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Author: Jennifer Redfern

Join us at IIeX Europe! (And get a 25% discount with code KEEN25) Posted on January 11, 2019 by Jennifer Redfern

We’re taking The Great Internal Communications Experiment on the road for 2019! Keen as Mustard’s founder and MD Lucy Davison’s presentation with Coca-Cola will be making its debut in Amsterdam this February at IIeX Europe at 2.20pm on the 19th February. As you may be aware, Keen as Mustard teamed up with Coca-Cola in 2018 to find out which communication methods generated the highest levels of engagement with insights internally and from their research they formulated a set of rules to improve stakeholder

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Hear top quality content and connect with clients – get 20% off your ticket to Quirk’s London Posted on December 21, 2018 by Jennifer Redfern

We all know that London is a popular tourist destination. Last year, over 30 million people came from all over the world to see sights such as Big Ben and Buckingham Palace. But, for global market researchers, London has a new noteworthy destination, an event to rival the appeal of even the most decorative gothic clocktower, or grand stately home. Along with Chicago and Brooklyn, London is lucky enough to be a host of the 2019 Quirk’s Event. From the

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Become a Viz-Fest presentation veteran – view the 2015-2018 archives online now! Posted on November 29, 2018 by Jennifer Redfern

For many, autumn (or ‘fall’ as our friends across the pond call it) means the anticipation of key annual events: Halloween, Thanksgiving and of course the festivities of Christmas. For Keen as Mustard and our friends over at E-Tabs, however, autumn brings with it another key event: Viz-Fest, which for the past few years has provided an online festival of insight communication and data viz to the insight community around the world. Autumn 2018 was no exception, with the webinar

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Get 20% off Quirk’s London Posted on November 26, 2018 by Jennifer Redfern

If you couldn’t make it to ESOMAR Congress to catch our very own Lucy Davison and Begonia Fafian of Coca-Cola talking about our recent work optimizing insight communications at Coca-Cola, we may well have a solution for you! Lucy and Begonia will be presenting the Great Internal Communication Experiment at Quirk’s debut London event next year. We’re excited to welcome Quirk’s to our shores for the first time and we hope one of the best state-side client focused conferences can

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Powerful content marketing to drive conversions for a new product feature Posted on October 10, 2018 by Jennifer Redfern

Search-driven analytics platform KnowledgeHound recently launched a new product feature, Connectors, to integrate third party survey sources with its platform – and SurveyMonkey was the first. Users of SurveyMonkey and similar survey sources can now import all of their team’s data into a single place for easier exploration and analysis. To support the launch, we needed a content campaign that would not only generate awareness and interest, but also generate leads and sign ups. We also wanted to promote KnowledgeHound

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Greenberg Strategy named winner of Women in Research’s Best Places to Work award Posted on by Jennifer Redfern

On the 25th September, we were thrilled to join Women in Research and Logica to announce the winners of the Best Places to Work award at the ESOMAR Congress in Berlin. Greenberg Strategy came in first place, while EMI Research Solutions was named as runner-up. Keen as Mustard, Logica and WIRe created the award to celebrate companies who do the most to support women working within the industry. The award judges noted that Greenberg Strategy stood out from the other

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The story behind the Women in Research (WIRe) Best Places to Work Award Posted on September 11, 2018 by Jennifer Redfern

This year, we’ve been working with Women in Research (WIRe) and Logica (formerly Koski Research) to help find the best MRX workplace for women. The idea was born at the ESOMAR Congress WIRe lunch last year in Amsterdam. WIRe had already planned some research with agency Logica to find out the qualities, experiences and environments that women in MRX want most from their workplace.  We at Keen as Mustard wanted to take this one step further, to raise awareness of,

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How to stand out to a client-side researcher: what we learnt during the IMD London client panel Posted on August 31, 2018 by Jennifer Redfern

From email marketing, to SEO, to blogs and thought leadership, there are numerous techniques to consider when building your company’s marketing strategy. But which of these techniques will get your company’s message noticed by the clients you’re trying to attract? Are there any key techniques for standing out in a competitive market? To help answer these questions, we invited three client-side researchers, Begonia Fafian, Western Europe knowledge and insights director at Coca Cola, Sonia Whitehead, head of research at BBC

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Keen as Mustard welcomes JJ Haigh as new PR account manager Posted on August 22, 2018 by Jennifer Redfern

Last month we welcomed our new PR account manager, JJ Haigh, to the Mustard team. JJ is a media relations and PR expert who, since starting his career in 2011, has worked with some of the world’s largest advertising and marketing agencies, including Mother, Leo Burnett and McCann. Before joining Mustard, JJ was working in-house for WPP media agency Wavemaker. He has already thrown himself into the world of technology, data, research and insights, securing great coverage and media opportunities

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Keen as Mustard will be presenting with Coca-Cola at ESOMAR Congress 2018 Posted on August 13, 2018 by Jennifer Redfern

If you are passing Berlin in September, don’t miss Colonel Mustard Lucy Davison’s session at ESOMAR Congress where she will be presenting with Begonia Fafian of The Coca-Cola Company. Lucy and Begonia will be sharing the results of their pilot internal communications project to find out how to improve internal communications for the insights team. The Great Communication Experiment looked at how to influence broader stakeholders within the business, those who are not directly involved in insight projects but who

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