Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Author: Jennifer Redfern

Have something interesting to say about insights communication? We have a platform for you. Posted on July 19, 2018 by Jennifer Redfern

Following the success of last year’s Viz-Fest, the week-long festival of insights communication is back for 2018. From the 5th- 9th November, we’ll be hosting a webinar series with three new presentations each afternoon, alongside our data visualisation partner E-Tabs. Presentations will be centred around the themes of communicating data, research and insight; storytelling in deliverables; new tech for deliverables; and data visualisation and dashboards. Last year there were presentations from the likes of Jaguar Land Rover’s James Livingston and

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Women in Research (WIRe) launches Best Places to Work Award Posted on July 10, 2018 by Jennifer Redfern

In collaboration with Keen as Mustard Marketing and Koski Research, WIRe has launched the Best Places to Work Award, to both honor and raise awareness of companies who are doing their utmost to promote the well-being of their female employees. In early 2018, WIRe conducted an industry workplace survey to establish the qualities, experiences, and environments most important to employees in the market research industry.  These factors have been used as the criteria for the award. The study found that

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Don’t skip your marketing leg day: Simon joins the ‘Ponderings from the Perch’ podcast Posted on May 29, 2018 by Jennifer Redfern

Mustard’s Creative Director Simon Dunn joined Priscilla Mckinney, President and CEO of Little Bird Marketing (based in Joplin, Missouri), for a chat to be included as an episode in Priscilla’s podcast ‘Ponderings from the Perch’. Topics of discussion included Simon’s role as a designer at Keen as Mustard, the importance of time and effort in marketing strategies, and even the origins of the name ‘Keen as Mustard’ (for our American readers, it means extremely enthusiastic). In the podcast episode, Simon

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Taking a dose of our own medicine: IMD London 2018 review Posted on May 24, 2018 by Jennifer Redfern

By Jennifer Redfern (originally posted on RWConnect) ‘The strategic advice we give our clients is how to be better marketers, so we have to at least be efficient marketers ourselves.’ This comment, made by Greg Clayton, Managing Director of Kadence International during the agency panel of Insights Marketing Day London on the 11th May, emphasises an important industry-wide problem – the ironic fact that market research companies rarely practice what they preach when it comes to their own marketing. Despite

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IMD London 2018: essential advice from insights marketing experts Posted on April 11, 2018 by Jennifer Redfern

Within the competitive landscape of market research, data and insight, it’s important to make sure your company stand out to clients, but too many MRX companies are still missing the boat when it comes to good insights marketing. So, this year we’ve teamed up with GreenBook to bring you Insights Marketing Day London 2018 on the 11th May - a day of vital practical advice and strategy for MRX marketing, to significantly improve your own marketing and provide solutions to

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Help us celebrate your workplace: ‘Best place to work in MRX’ WIRe survey and award Posted on March 21, 2018 by Jennifer Redfern

Here at Keen as Mustard, we’ve teamed up with WIRe (Women in Research) to help acknowledge and reward the best place for women to work in MRX. WIRe aims to inspire women in market research to advance their voices in the industry while providing the tools for professional development and opportunities for building connections. To achieve this, it’s important to establish what employees value in their workplace. So, WIRe has launched its Workplace Study, which will establish the experiences and

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IIeX Europe: a young industry member’s perspective Posted on March 15, 2018 by Jennifer Redfern

By Jennifer Redfern (originally posted on RW Connect) According to Jacob Ayoub of Salesforce, ‘Insights driven business will take $1.2 trillion a year by 2020’ (Forester Research). I’ll admit that I’m not sure what proportion of that figure accounts specifically for market research. However, after just three months in the industry I’m pretty convinced that market research is increasingly crucial in informing marketing and business decision making. Being offered a ticket to IIeX Europe therefore seemed like a great opportunity to get my head

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Join us at the Insight Show 2018 Posted on March 6, 2018 by Jennifer Redfern

Here at Keen as Mustard we’re delighted to be partners with the Insight Show, a two-day festival of market research starting at Olympia Central tomorrow, where there will be an exhibition overflowing with big-name exhibitors and a jam-packed schedule of cutting-edge content. As always, the Insight Show has a variety of industry experts on the line-up this year, and we’re excited to announce that Mustard’s very own Lucy Davison is amongst them. On Day 1, Wednesday, Lucy will be chairing

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When insight makes a BIG difference Posted on February 15, 2018 by Jennifer Redfern

By Jennifer Redfern (originally published on the BIG blog) We all know that Market Research is important for advising day to day business decision making, but it also has the power to inspire change within the heart of a business. This was the impact when The Sound collaborated with Reed Exhibitions, the world’s leading event organiser, to explore how digital tools could enrich and evolve the experience of attending a B2B event. Stuart Knapman, The Sound’s Managing Director and Layla

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Give a warm welcome to Jen, our newest Mustard Seed! Posted on January 25, 2018 by Jennifer Redfern

Over at Mustard Towers, we’re growing and welcoming new clients from all over the world. So, we recently expanded our team to include a new PR assistant – meet Jennifer Redfern! Jen joined our team after completing her degree in American and English literature at the University of East Anglia, in the home of Colman’s Mustard, Norwich. A perfect fit? We’d say so. Plus, her favourite mustard is Colman’s, obviously. While at university, Jen spent a year in the US,

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