Vision Critical recently released the findings of a study that uncovered that ‘showrooming’, a phenomena that has kept the retail world up at night since the rise of social media, should not be feared. Whilst 26% of people engage in showrooming, 41% engage in reverse showrooming – amongst other key findings.
Our PR wizard, Jocelyn Senior, triumphed when the article appeared in The Drum. The article was then picked up in Business Insider – a publication which is rated as one of the top online business sites, alongside The Economist and the FT.
So share, after share, after share it’s safe to say that the news is well and truly out there – and the readership just keeps growing: social media is a brilliant tool.
Click here to see the full article.