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The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Category: PR

Simon Dunn joins Keen as Mustard Marketing as a director Posted on July 30, 2012 by Iosetta Santini

Simon Dunn of Easily Dunn Ltd has joined Keen as Mustard Marketing as a director. Simon will work on Keen as Mustard clients such as Research Now, Incite, Maritz and Firefish as well as continue to service his own clients, such as Bonamy Finch, Vision Critical and Insight Exchange. Simon worked closely with Keen as Mustard founder Lucy Davison while they were both at Research International. Over the last few months Simon has been working with Mustard on projects for TNS

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Mobile is the name of the game Posted on July 25, 2012 by Braden MacDonald

Retailers are seeing an increase in people shopping via their smartphones, three-year-olds are using iPads and Google says it has a mobile-first strategy - not even a digital-first one.   Many propositions and services are driving people to spend more time on their mobiles and this even includes gaming. Research shown to Marketing Week shows that mobile is the fastest-growing platform for gaming, growing ahead of consoles or online games. These aren’t just the free games that come loaded onto

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Revealed: Which brands Generation D thinks are super cool Posted on July 18, 2012 by Braden MacDonald

Apple, Playstation, Xbox and YouTube are rated as some of the coolest brands by Britain’s Tweenagers. In a new survey carried out among eight to 14-year-old Source: Revealed: Which brands Generation D thinks are super cool

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Cool for kids Posted on July 4, 2012 by Braden MacDonald

What makes a brand down with the kids? Not only must it be design-led but also offer a fun and social experience, according to a survey seen exclusively by Marketing Week. Source: Cool for kids

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UK’s Incite Hires Three Posted on May 1, 2012 by Braden MacDonald

In London, market research consultancy Incite has appointed ex-2CV senior Strategic Director Tom Marriage as a Principal, and Emily Taylor and Jenny Hall as Associates.  

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What will Google’s survey tool mean for MR? Posted on April 2, 2012 by Braden MacDonald

What does the research industry think of the new Google Consumer Surveys tool? Four ‘rivals’ and a client give their take. Source: What will Google's survey tool mean for MR?

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