Grant Montague: Closing the gap – Packaging News | Jobs | Production | Design | Innovation

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Grant Montague: Closing the gap – Packaging News | Jobs | Production | Design | Innovation
Posted on June 10, 2014 by siobhannolan

PRS’ Grant Montague looks at using eye tracking to explore the disconnect between shopper rationalisation and subconscious behaviour

Source: Grant Montague: Closing the gap – Packaging News | Jobs | Production | Design | Innovation