Hervé Turpault: Getting the most from eye-tracking – best practices and new applications – Packaging News 

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Hervé Turpault: Getting the most from eye-tracking – best practices and new applications – Packaging News 
Posted on February 5, 2014 by Simon Dunn

Hervé Turpault of research firm Perception Research Services International shares his top tips on how to make the best use of eye-tracking to optimise packaging design

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